Feminine Hygiene Market Top 7 Key Players Revenue, Share, Demand and Forecasts Till 2027

Market Overview:

The feminine hygiene market was valued at USD 21.96 billion in 2018, and it is predicted to increase at a CAGR of 6.90 percent between 2022 and 2030. Rising middle-class discretionary income in emerging countries like Brazil and China, as well as the introduction of low-cost feminine hygiene products, are propelling the feminine hygiene industry. Over the forecast period, rising awareness of female health and hygiene is likely to fuel market growth. For example, Procter & Gamble (P&G) has been implementing the Parivartan program in Indian schools to teach girls about the menstrual cycle and the necessity of maintaining hygiene.

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Furthermore, the rising demand for tampons and in emerging nations is expected to increase. Despite the drivers, the market's revenue growth is expected to be hampered by an increase in product recalls due to increased allergy incidents among women. Many businesses now dominate the feminine hygiene industry. Key market participants are pursuing tactics such as strategic alliances, mergers, and product launches. For example, Procter & Gamble (P&G) announced the acquisition of this is L., a period care business that makes organic pads and tampons, in February 2019.

Industry News:

Some of the major competitors in the feminine hygiene industry are Procter & Gamble, Johnson & Johnson, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, and Svenska Cellulosa Aktiebolaget SCA, Ontex International, Natracare LLC, and Kao Corporation.

Market Segmentation:

By Product Type: The market has been divided into sanitary napkins/pads, tampons, menstrual cups, and feminine hygiene washes depending on product type. Because of its high acceptance rate among women across all geographic regions, sanitary napkins/pads are expected to have the biggest market share.

By Distribution Channel: The market has been divided into supermarkets and department shops, retail pharmacies, internet retail stores, and other distribution channels. Because most women purchase sanitary products in conjunction with other household items, supermarkets, and department stores are expected to have the highest share.

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Regional Classification:

The market has been divided into four regions: the Americas, Europe, Asia-Pacific, and Middle East & Africa. The North American and Latin American feminine hygiene markets have been separated, with the North American market divided into the United States and Canada. Western Europe and Eastern Europe are two segments of the European market. Western Europe is made up of Germany, France, the United Kingdom, Italy, Spain, and the rest of Western Europe. Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific make up the feminine hygiene market in Asia-Pacific. The Middle East and Africa market has been divided into two sections: the Middle East and Africa. Due to rising middle-class disposable income, notably in China and India, the Asia-Pacific region is expected to lead the global feminine hygiene market, with more women purchasing high-quality hygiene products. An increasing number of working women and greater demand by women for organic products are predicted to place second due to significant penetration of high-end items such as tampons, and internal cleansers.

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This release was published on openPR.