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Frozen Pizza market was valued at USD 17,362.80 million in 2020, and is projected to reach USD 39,373.20 million by 2031, growing at a CAGR of 7.96% from 2022 to 2031 | Valuates Reports.
Frozen PizzaPizza is a dish of Italian origin, consisting of a flat round base of dough baked with a topping and cheese, typically with added meat, fish, and vegetables. It is one of the most popular foods, sold as fresh or frozen either whole or in portions in the world and is a common fast food item in Europe and North America. A frozen pizza is a ready-to-eat pizza that can be stored in refrigerators and consumed when required. Shelf life of frozen pizza is in the range of six months to one year, depending upon the method of preparation.
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Freezing is one of the most widely used methods of food preservation as it retains texture, taste, and nutritional value of food for a longer duration. Freezing food slows down decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species providing a significantly extended shelf life. The busy lifestyle of the working population and change in eating habits of consumer has increased the demand for instant and convenient food products, which is anticipated to drive the growth of the frozen pizza market.
Growth in retail networking of emerging economies such as India & China. Frozen pizza producers are also investing huge in R&D to reformulate their products by reducing excess sodium and preservatives. People are becoming more health conscious, considering various side effects of gluten and cheese. Thus, the demand for dairy-free and gluten-free pizza has raised driving the market growth. To attract more customers, frozen pizza producers are moving towards innovation while offering new taste and ingredients, focusing on the concept of authenticity. However, negative perception of consumers about the nutrient content in frozen food products hamper the sale of frozen pizza. Also, presence of poor freezing facilities in semi-urban and rural areas further restrains the growth of the market. Advancement in freezing technology and rise in number of fast food chain services such as Papa John's, PizzaExpress, Boston Pizza, Pizza Corner, Pizza Hut, and others are anticipated to open new avenues for the market growth.
The outbreak of COVID-19 has negatively affected the manufacturing activities and disrupted the distribution network of the frozen pizza market globally. People were forced to stay in their homes to limit the spread of the disease. Government's stringent rules regarding social distancing and complete lockdowns resulted in huge losses for vendors operating in the market. All the major key players and other sales channel were closed during the lockdown period. However, a V-shaped recovery is expected in the post-COVID-19 period.
The global frozen pizza market is segmented based on crust type, toppings, distribution channel, and region. Based on crust type, the market is divided as regular thin crust, extra thin crust, deep-dish, and others. By toppings, it is bifurcated as meat topping and vegetable topping. By distribution channel, it can be classified into food chain services, and retail. Based on region, it is analyzed into, North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the global Frozen Pizza market are Nestlé S.A., Hansen Foods, LLC (Private Label), Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy's Kitchen, Inc., and Palermo Villa, Inc.
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Key Market Benefits for Stakeholders
• The report provides extensive analysis of the current & emerging trends and opportunities in the frozen pizza market.
• The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help to understand the prevailing market opportunities.
• A comprehensive analysis of factors that drive and restrict the growth of the frozen pizza market is provided in the study.
• An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential & niche segments as well as countries exhibiting favorable growth.
Frozen Pizza Market Segmentation
By Crust Type
• Regular Thin Crust
• Extra Thin
• Crust Deep-Dish
• Others
By Topping
• Meat Topping
• Vegetable Topping
By Distribution Channel
• Food Chain Services
• Retail
By Region
• Europe
• Asia-Pacific
• North America
• LAMEA
Key Market Players
• Freiberger Lebensmittel GmbH
• General Mills, Inc.
• Hansen Foods, LLC
• Nestle S.A.
• Palermo Villa, Inc.
• Amy's Kitchen, Inc.
• ConAgra Brands, Inc.
• Daiya Foods Inc.
• August Oetker KG
• Schwan's Shared Services, LLC
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