5 Key Insights on US$ 1,500 Mn Opportunity in Global Hand Dryers Market: Ken Research

Driven by the increasing technological advancement and adaptation of products that are energy-intensive, environmentally sustainable, and pollutant-free, the Global Hand Dryers Market is Forecasted to Cross US$ 1,500 Mn by 2028 says Ken Research Study.

A hand dryer is an electric equipment/machine that uses a heat source and an air turbine to dry the hands after they have been washed. It is commonly used in public restrooms, hospitals, and airports since the presence of disease-causing microorganisms is very high in comparison to other places. Hand dryers typically allow individuals to dry their hands without touching the roll of paper towels or tissue paper as several disease-causing germs/bacteria typically spread through human touch.

According to Ken Research estimates, the Global Hand Dryers Market - which grew from around US$ 600 Mn in 2017 to US$ 900 Mn in 2022- is expected to grow further into a ~US$ 1,500 Mn opportunity by 2028 -Ken Research shares 5 key insights on this high opportunity market from its latest research study.

1. Hand Dryers have seen Accelerated Growth Following the Outbreak of the COVID-19 Pandemic, Which Raised Public Awareness and Concerns about Health and Hygiene.

The COVID-19 pandemic is a major growth-inducing factor for automatic hand dryers as they provide a contactless hand-drying experience, which helps in minimizing virus spread. Rising health consciousness among consumers, particularly those infected with the virus, and rising demand for environmentally sustainable, and pollutant-free devices over paper towels, napkins, and tissues to save paper are also driving the market growth. Furthermore, the use of hand dryers in hospitals increased significantly in 2020 and will continue to rise during the forecast period (2022-2028), owing primarily to an increase in the number of COVID-19 cases across countries. This prompted the healthcare industry to adopt measures, including the use of equipment that can help professionals avoid becoming contaminated.

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2. The Rising Infrastructure Investment in Emerging Countries is one of the Major Factors Driving the Continued Use of Hand Dryers.

Following the COVID-19 crisis, investment in infrastructure development has been one of the primary drivers of long-term growth for hand dryers, notably in emerging countries, including India. The construction and operational phases of infrastructure improvement/development will also seek new demand for advanced technical solutions, with the healthcare and hospitality sectors expected to benefit the most.

For instance, according to Swiss-Re, a Swiss insurance company, emerging Asian countries, including Indonesia, India, Philippines, Thailand, Malaysia, and more will invest approximately USD 1.7 trillion annually, equivalent to 4.2% of GDP, with China's 54% of emerging market spending over the next 20 years. India will emerge as the second largest infrastructure investment market, accounting for approximately 8% of all emerging market spending over the same period.
Additionally, Africa is expected to invest 4.3% of GDP in infrastructure, while emerging Europe will invest 3% of GDP in infrastructure by 2040, matching the global average, while Latin America will rely on 2.3% of GDP.

3. The Automatic Hand Dryers Segment is Likely to Grow Significantly during the Forecasted Period.

The growing health consciousness among individuals, following the outbreak of the COVID-19 pandemic, is likely to boost the demand for touchless/contactless multi-user public devices, including hand dryers. Automated hand dryers typically eliminate the need to touch fixtures and fittings, while Manual hand dryers require a human touch to operate, making them a prime area for bacteria transfer. In addition, the segment is expected to maintain its dominance throughout the forecast period due to its widespread adoption in commercial areas, such as shopping malls, offices, hospitals, and hotels and restaurants. Furthermore, growing urbanization, along with smart city initiatives supported by several governments around the world, have made significant advancements in the adoption of smart hygiene solutions.

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4. Individuals Shifting Preferences for Maintaining a Hygienic Lifestyle & Prioritizing Hand Hygiene, combined with the Use of Environment-Friendly Technology, have created an Immersive Opportunity for Hand-Drying Solutions.

Individual preferences have shifted dramatically in the aftermath of the COVID-19 pandemic as they are becoming more aware of the importance of hand hygiene, particularly among those infected with the virus. Since hand hygiene is a simple way to reduce infections, particularly in hospitals and public restrooms, to prevent the transmission of antimicrobial resistance, and improve health security. In addition, Covid-19 infections lengthen patients' hospital stays, imposing high costs on patients and the global health system. The Covid-19 pandemic has also highlighted the importance of having advanced sanitation facilities to help tackle virus spread, diseases, and disease prevention. Furthermore, the growing shift toward environmentally friendly technology to mitigate the volume of waste generated by its substitute, i.e., hand towels or tissues, is expected to drive global demand for hand dryers.

According to a survey conducted in 2021 by Plumbing & Mechanical (PM), a U.S.-based e-magazine that provides information to help industries in the plumbing, piping, hydronic/radiant heating, geothermal, solar thermal, and water treatment industries, 84% of Americans would like to have touchless fixtures installed in public restrooms/washrooms to avoid touching gears, handles, buttons, and other surfaces that other individuals are touching.
5. Europe is the Largest Market of Hand Dryers owing to the Increased Adoption of Advanced Technologies and Improved Infrastructure of End-user Industries Driven by Toursim.

The growth of hand dryers in Europe is being attributed to increased urbanization and adoption of advanced technologies, notably in Germany, the United Kingdom, and France, as well as the growing regional demand for hassle-free devices. Furthermore, increased tourism urges the local regional hospitality sector and hotel professionals to keep their properties hygienic with advanced tech solutions.

For instance, according to the World Tourism Organization (UNWTO), the United Nations specialized agency responsible for the promotion of sustainable and universally accessible tourism, Europe saw an increase of +280% in international arrivals in the first quarter of 2022, with strong intra-regional demand, and Americas with +117% over the same period.
Additionally, the Caribbean and Southern Mediterranean Europe continue to recover at the fastest rates. Arrivals recovered to nearly 75% of pre-pandemic levels in both, with some destinations reaching or exceeding pre-pandemic levels.

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