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The Men's Grooming Products Market To Grow On An Innovatively Cordial Note
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Increasing focus on a customer-centric approach and rapid advancements in personal care products are factors expected to influence companies to develop novel products and adopt of unique marketing strategies, which, in turn, will fuel growth of the men's grooming products industry in the near future.
Key Takeaways from Market Study
Consumption of personal hygiene products is increasing significantly, coupled with increasing disposable income across the globe.
In terms of product, shave care dominates the market with revenue share of 43.5%.
Increasing demand for natural & organic products along with alcohol-free fragrances, and rising consumer preferences for specific products, are factors expected to contribute significantly to growing demand for men's grooming products.
The mid-price range segment is expected to remain the largest, registering a moderate CAGR of 8.3% in terms of value.
Over 2021 to 2031, the fastest-growing distribution channel is predicted to be online retailing.
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Key Market Players
The report underlines groundbreaking insights into the competitive scenario of the men's grooming products market, along with the highlights of differential strategies used by manufacturers.
Companies
• Procter & Gamble Co
• ITC Limited
• Johnson & Johnson Private Limited
• Unilever PLC
• Coty, Inc.
• L'Oreal S.A
• Edgewell Personal Care Co
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
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