The global online dating market will reach at $ 39.54 billion by 2032 Analysis by Top Key Players :Match, PlentyofFish, OkCupid, Zoosk, eHarmony, JiaYuan, BaiHe, ZheNai, YouYuan, NetEase

The global online dating market size was valued at USD 4.7 billion in 2021 and is projected to register a compound annual growth rate (CAGR) of 12.9% from 2022 to 2032. The global online dating market will reach at $ 39.54 billion by 2032, The significant growth in the popularity of online dating apps, such as Tinder Match Group and others across the young population, is one of the major factors that propel the market growth during the forecast period. Social networking sites are now playing a crucial role in navigating and documenting romantic relationships among people, which further encourages the use of online dating apps and portals. Moreover, growing smartphone users coupled with internet penetration further provides an ample opportunity for the growth of the market. However, the growing online fraud and data breaches through dating apps are further projected to hinder the market growth.

Some of the Top companies Influencing this Market include:

Match, PlentyofFish, OkCupid, Zoosk, eHarmony, JiaYuan, BaiHe, ZheNai, YouYuan, NetEase

Platform Insights
Based on the platform, the global online dating market is further classified into applications and web portals. The application segment contributed to a market share of over 80% in 2021. The global market share is further supported by the significant usage of mobile apps for online dating among young people. Moreover, the growing popularity of various dating apps such as Tinder, Bumble, Badoo, and others across the globe further contributed to the market share. For instance, the average number of subscribers of Tinder increased to 10.4 million in 2020 from 7.9 million in 2018. Therefore, the growing number of subscribers shows the rising popularity of such online dating apps that further contributed to the highest market share.

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Key Companies & Market Share Insights
The online dating industry is always changing and updating. To stay head-on, market players tend to launch new strategies more frequently. Key players are focusing on increasing investments in an advertisement through social sites to increase the user base in the market. Moreover, major players are targeting new regions and demography to increase the user base and expand their number of theatres by either entering the new market solely or collaborating with local companies across the globe.

Partnerships, Collaborations, and Agreements
• On May 2020, Bumble announced a partnership with Cosmopolitan, seeking to boost awareness of its virtual dating offering. The initiative was developed in collaboration with JUMP, Havas Media Group's content and partnerships hub.

Product Launches and Product Expansions
• On February 2020, the Dating app Plenty of Fish announced the industry's first Member Pod, an advisory council comprised of real users. The goal of the Member Pod is to gain feedback from a diverse group of people to foster innovation and enhance the Plenty of Fish experience.

• On March 2020, Tinder Inc. announced that the company recorded more than 3 billion swipes that increased online dating apps' growth.

• On September 2021, Tinder expanded its campaign around consent with a short film. Tinder launched a film titled Closure to navigate through the tricky terrain of consent in the world of modern dating.

Players operating in the market are also undertaking major business initiatives such as mergers and acquisitions, partnerships, agreements, the launch of new features, global expansion, and others. For instance, in February 2022, Bumble announced its first acquisition. Bumble acquired Fruitz, which is a French dating app. As a result of this strategy, Bumble expanded its footprint into Canada and Western Europe. In addition, in May 2018, Badoo announced the launch of a new feature in its application. This application enables the user to chat face to face in live video. Some of the prominent players in the global online dating market include:

Match Group, LLC (Tinder)

Bumble Inc.

Grindr LLC

eHarmony, Inc.

Spark Networks, Inc.

The Meet Group, Inc

rsvp.com.au Pty Ltd.

Coffee Meets Bagel

Cupid Media Pty Ltd.

Elite Singles

The League App, Inc.

BY REGION

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

CUSTOMIZATION SCOPE

Free report customization (equivalent up to 4 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Online Dating Services Market Types:

Casual, Socialize, Marriage.

Online Dating Services Market Applications:

Ordinary, LGBT

The report studies the key segments in the global Online Dating Services industry, their growth in the past few years, profiles and market sizes of individual segments, and gives a detailed overview of the profiles of various segments. The report also presents key products and various other products in the global Online Dating Services industry along with its market size and growth in the study period. The major demand drivers for the global Online Dating Services industry products and services are outlined in the report. The Online Dating Services report details some major success factors and risk factors of investing in certain segments.

The report provides insights on the following pointers:

Market Penetration: Comprehensive data on the product portfolios of the top players in the Online Dating Services market.

Product Development/Innovation: Detailed information about upcoming technologies, R&D activities, and market product debuts.

Competitive Assessment: An in-depth analysis of the market's top companies' market strategies, as well as their geographic and business segments.

Market Development: Information on developing markets in its entirety. This study examines the market in several geographies for various segments.

Market Diversification: Extensive data on new goods, untapped geographies, recent advancements, and investment opportunities in the Online Dating Services market.

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The cost analysis of the Global Online Dating Services Market has been performed while keeping in view manufacturing expenses, labor cost, and raw materials and their market concentration rate, suppliers, and price trend. Other factors such as Supply chain, downstream buyers, and sourcing strategy have been assessed to provide a complete and in-depth view of the market. Buyers of the report will also be exposed to a study on market positioning with factors such as target client, brand strategy, and price strategy taken into consideration.

Table of Contents

Global Online Dating Services Market Research Report 2022 - 2029

Chapter 1 Online Dating Services Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Online Dating Services Market Forecast

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