Matcha Market Key Companies, Business Opportunities, Competitive Landscape and Industry Analysis Research Report by 2030

The global matcha market size was USD 2.75 billion in 2021 and is expected to register a revenue CAGR of 10.9% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as increasing health and wellness awareness among people. The market for superfoods is mostly driven by health and wellbeing, but emphasis is now more on advantages of mental health compared to physical health. For instance, matcha is becoming more and more popular as it is a superfood known to have a calming impact superior to that of coffee without jitteriness, spikes, and crashes typically associated with caffeine. Moreover, demand for matcha among health-conscious consumers and tea aficionados is expected to increase at a rapid rate, driving market revenue growth during the forecast period.

The constant efforts of prominent players to develop newer and modern technologies and product advancements are expected to drive the growth of the industry over the coming years. The report studies the extensive business expansion plans and advancements in R&D activities and product portfolio. The report offers a clear understanding of the alliances in the market, such as mergers and acquisitions, joint ventures, collaborations, partnerships, agreements, product launches and brand promotions, and corporate deals.

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Some Key Highlights in the Report

The natural segment accounted for largest revenue share in 2021. Main factor driving demand for matcha tea from organic sources is growing interest in natural and organic products. When compared to non-organic, conventional matcha, organic matcha is also said to contain more nutrients and flavors. Since they don't include pesticides or preservatives, organic components preserve authenticity of food items. Sales of organic matcha will keep accelerating during the forecast period as demand for natural goods grows.

The culinary segment is expected to register fastest revenue CAGR during the forecast period. Sales of culinary-grade matcha are being driven by rising demand for plant-based components in packaged food items. In addition, demand for matcha will continue to be driven by sales of packaged food items such as savory snacks, ready-to-drink drinks, and baked goods in the coming years. Furthermore, matcha's distinct flavor and anti-inflammatory qualities are promoting its use in various culinary preparations owing to these elements, hence culinary grade matcha is expected to become the most popular grade.

The regular tea segment accounted for a significant revenue share in 2021 owing to its nutritional advantages. Matcha is expected to become more widely consumed as regular tea, which will increase matcha market demand and hence, revenue growth. Matcha includes EGCg, which attributed to its antioxidant properties, lowering risk of cancer. L-Theanine, which is present in it and helps with memory and focus, is present. Revenue growth of this segment is expected to be driven by increased consumer spending power as well as matcha's superior efficiency against infections and viruses compared to conventional green tea. All these factors are driving revenue growth of this segment during the forecast period.

On 02 August 2021, Ito En and Taiyo International partnered to supply matcha for food, beverage, and supplement industries in North America. As a part of this partnership, Taiyo is introducing Ito En's ceremonial matcha to its existing portfolio of culinary organic matcha powder and ceremonial matcha powder.

Competitive Landscape:

Furthermore, the report includes an in-depth analysis of the competitive landscape. The segment covers a comprehensive overview of the company profiles along with product profiles, production capacities, products/services, pricing analysis, profit margins, and manufacturing process developments. The report also covers strategic business measures undertaken by the companies to gain substantial market share. The report provides insightful information about recent mergers and acquisitions, product launches, collaborations, joint ventures, partnerships, agreements, and government deals.

Key Companies Profiled in the Report:

The AOI Tea Company, aiya-THE TEA, Nestlé, Tata Global Beverages Ltd, Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo Tea Inc., Green Foods Corporation, and Hain Celestial.

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Emergen Research has segmented the global matcha market based on application, thickness, application, end-use, and region:

Source Type Outlook (Revenue, USD Billion; 2019-2030)
Natural
Conventional
Grade Type Outlook (Revenue, USD Billion; 2019-2030)
Ceremonial
Classic
Café
Culinary
Application Outlook (Revenue, USD Billion; 2019-2030)
Regular Tea
Matcha Beverages
Food
Personal Care
Others
End-use Outlook (Revenue, USD Billion; 2019-2030)
Direct Sales
Indirect Sales
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retailing
Regional Segmentation;

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Market Dynamics:

The report offers insightful information about the market dynamics of the Matcha market. It offers SWOT analysis, PESTEL analysis, and Porter's Five Forces analysis to present a better understanding of the Matcha market, competitive landscape, factors affecting it, and to predict the growth of the industry. It also offers the impact of various market factors along with the effects of the regulatory framework on the growth of the Matcha market.

Radical Highlights of the Matcha Market Report:

Comprehensive overview of the Matcha market along with analysis of the changing dynamics of the market
Growth Assessment of various market segments throughout the forecast period
Regional and global analysis of the market players, including their market share and global position
Growth strategies adopted by key market players to combat the impact of the COVID-19 pandemic on the market
Impact of the technological developments and R&D advancements on the Matcha market
Information about profit-making strategies and developmental strategies of major companies and manufacturers
Insightful information for the new entrants willing to enter the market
Details and insights about business expansion strategies, product launches, and other collaborations
The report incorporates advanced analytical tools such as SWOT analysis, Porter's Five Forces Analysis, feasibility analysis, and investment return analysis

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Thank you for reading the report. The report can be customized as per the requirements of the clients. For further information or query about customization, please reach out to us, and we will offer you the report best suited for your needs.

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