Motorcycle ADAS Market is anticipated to grow up to US$ 2.6 billion, at a CAGR of 7.7% during the forecast period 2022-2031

The global motorcycle ADAS market was valued at US$ 1.2 billion in 2021 and it is anticipated to grow up to US$ 2.6 billion by 2031, at a CAGR of 7.7% during the forecast period.

Advanced driver assistance systems (ADAS) are electronic components in vehicles that provide the driver with an intelligent driving experience. These systems comprise unique sensors such as ultrasonic sensors, image sensors, radar, and others. Deployment of ADAS in vehicles enhances comfort and ensures safety on the road, which is anticipated to be a major trend in the automotive industry. System of motorcycle ADAS includes anti-lock braking system (ABS), adaptive cruise control (ACC), traction control system (TCS), and others.

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Market Drivers and Trends:

Motorbikes are the most used conveyance option to travel from one location to another. They let the riders move through constricted spaces, are fast & highly maneuverable, and offer a thrilling experience while traveling on different terrains. Over the years, different kinds of motorcycles such as sport, cruiser, touring, and mopeds have been launched to cater to different customer needs. With an increasing number of cars fitted with advanced navigation, infotainment, telematics, and autonomous technologies, the demand for such bike features is anticipated to increase in the coming years.

While a rising number of companies are installing features such as a global positioning system (GPS) and connected bikes, some are developing bikes with ADAS features that are anticipated to offer riders a superior driving experience. By installing state-of-the-art sensor systems and artificial intelligence (AI) technologies, bikes would offer features projected to cater to the requirements of a skilled and untrained rider. Hence, a rise in demand for technologically advanced bikes is expected to propel the growth of the global motorcycle ADAS market.

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COVID-19 Impact:

In 2020, the COVID-19 pandemic forced governments across the globe to implement stringent lockdown and ban the import-export of essential raw material items for most of 2020 and a few months in 2021. This led to a sudden decline in the availability of important raw materials for vehicle components. As a result of interrupted supply chains and production schedules caused by the COVID-19 pandemic, aviation production, and sales suffered severely, which, in turn, negatively impacted the market for motorcycle ADAS market in 2020.

Major Players in the Global Motorcycle ADAS Market:

The key players studied in the global motorcycle ADAS market are Bajaj Auto Limited (India), Continental AG (Germany), IPG Automotive GmbH (Germany), KTM Sportmotorcycle GmbH (Austria), M-ADAS (Israel), Mechanical Simulation Corporation (US), Robert Bosch GmbH (Germany), Sensata Technologies, Inc. (US), Yamaha Motor Co., Ltd. (Japan), and ZF Friedrichshafen AG (Germany).

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