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Hitachi solves the problem of the “Smiling Effect”

10-02-2013 06:37 PM CET | Industry, Real Estate & Construction

Press release from: Hitachi Europe GmbH

It is a well-known fact in industrial printing that a "Smiling Effect" occurs when using a CIJ inkjet printer on round and cylindrical products.

The effect is a result of a variation in the distance from the printer head during the printing process. Cylindrical surfaces such as bottles, jars, and pipes are some examples of where a “Smiling Effect” occurs.

The increased demands within the industry for high quality printing have prompted Hitachi in Japan to develop new software that compensates for the cylindrical surface during the actual printing process.

When labeling on pharmaceutical products, the new software will be particularly useful. The pharmaceutical industry is faced with the toughest requirements in industry when it comes to the date and batch printing of products and verification.

The new software means that it will be easier for a monitoring camera system to read and verify text printed on a cylindrical surface with “Smiling Effect Compensation”.

The HITACHI Europe GmbH headquarters have been located in Düsseldorf, Germany, since 1969, where around 80 employees currently work internationally for the company. At present, Hitachi Europe GmbH has a total of 103 employees; 377,000 people work for HITACHI around the world. The Japanese company, headquartered in Tokyo, sells over 20,000 different products across the globe, ranging from industrial systems, information and telecommunication services through to high functional metal and chemical materials and components, digital media, and consumer products. total sales For more information on HITACHI, please visit the company's website at:

Hitachi Europe GmbH
Am Seestern 18
40547 Düsseldorf

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