Press release
New Study: 79% of Franchisees Struggle with Web Marketing
Through Empowerkit’s “How Franchisees Think About Online Marketing” eBook, we’ve been able to learn about the struggles franchisees go through in a new virtual paradigm. 79% of them haven’t been given guidance from their franchisor on strategic online marketing.As a result, franchises are running behind in the online marketing race. A franchisee for Ductz declared: “The sales training that corporate provides is based on selling from 20 years ago. They keep talking about offering new vendors or tools for internet marketing, but haven’t yet delivered”.
This outdated way of thinking about marketing ends in a poorly designed or non existent franchisee online marketing strategy. The lack of training, site maintenance, the inflexible tools used, the generic strategies, among other factors, all come into play here. As the eBook shows, 91% of franchisees don’t update their website’s content consistently, which is a key tactic to gain visibility online and engage audiences.
“It’s probably a little bit of a vicious cycle”, a franchisee for AmeriSpec said. “It’s a pretty mediocre site so I don’t put much work into it, and the result is that I don’t get anything out of it either.”
Furthermore, even if there were positive results, franchisees wouldn’t be able to find out about them: 74% are unsure how many leads are generated online per month. The combination of these elements has caused them to perceive “person to person” business as most effective.
Yet, franchisees are aware of the opportunity that web marketing can be. “I do see a future in using the Internet”, affirmed a HouseMaster franchisee. Moreover, they are willing to participate in online marketing if given guidance and flexible and intuitive tools to do so.
These findings, as the eBook states, are meant to provide an alternative for innovative franchisors: they’ll be able to act on this information and offer a robust web marketing solution to their franchisees, so they can yield positive results online.
To find out more statistics on how franchisees think about online marketing and what franchisors could do to meet consumer demand online, go to http://empowerkit.com/blog/featured/thoughts-on-online-marketing-ebook/ and download the eBook for free!
To learn more about Empowerkit, contact Chris Anderson at 510.859.8452 or chris@empowerkit.com
About Empowerkit
Empowerkit provides franchisors with professional services and a state of the art platform to launch a successful local website program for franchisees. Through this program, franchisees will have brand compliant, mobile friendly, search engine optimized and easy to update local websites. To learn more, visit empowerkit.com.
Dacia Egurrola
dacia@empowerkit.com
Empowerkit
www.empowerkit.com
2840 College Av.
Berkeley, CA
94705
Phone: 510 859 8452
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