Radio Advertising Market Will Contribute Around 4.7% of Global Revenue in 2027 | WPP plc, Omnicom Group Inc., Publicis Groupe S.A., Dentsu International Group

According to the latest report by IMARC Group, titled "Radio Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," offers a comprehensive analysis of the industry, which comprises insights on the global radio advertising market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The global radio advertising market size reached US$ 35.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 46.7 Billion by 2027, exhibiting a growth rate (CAGR) of 4.7% during 2022-2027.

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Industry Overview and Application:

Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to the audience and provides a cost-effective and influential form of advertising to enterprises. Radio advertising is relatively less expensive than conventional television advertising as no expenses are incurred in creating appealing visuals. It is also preferred by both small and big companies despite the emergence of newer forms of advertising like mobile and internet.

Market Trends and Drivers:

Over the years, radio advertising has been adopted globally due to its cost-effectiveness and portability.

The market is also driven by the rapid penetration of smartphones and the internet, which have made online radio accessible to audiences worldwide.

Besides this, radio advertising is also used by the governments of numerous countries and international organizations to conduct mass outreach programs.

Furthermore, individuals prefer listening to the radio while exercising, driving, and performing daily chores. Along with this, the introduction of in-car media apps that support radio is providing a thrust to the market growth.

Moreover, innovative solutions adopted by radio channels are also creating a positive outlook for the market.

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TOC for the Radio Advertising Market Research Report:

• Preface
• Scope and Methodology
• Executive Summary
• Introduction Global Radio Advertising Market
• SWOT Analysis
• Value Chain Analysis
• Price Analysis
• Competitive Landscape

Competitive Landscape with Key Players:

• WPP PLC
• Omnicom Group Inc.
• Publicis Groupe
• The Interpublic Group of Companies, Inc.
• Dentsu Inc.

Radio Advertising Market Segmentation:

Radio Advertising Market by Type:

• Traditional Radio Advertising
• Terrestrial Radio Broadcast Advertising
• Terrestrial Radio Online Advertising
• Satellite Radio Advertising

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

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Key Highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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