Automotive Antenna Market is Expected to Rake in Revenues Worth US$ 11 Bn by 2027 End
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The automotive antenna market is presently focused on several multiple functions, including remote-less entry, navigation, telematics, tire pressure monitoring, safety features, and electronic toll collection. Furthermore, increase in sales of connected and semi-autonomous vehicles is anticipated to boost the automotive antenna market during the forecast period.
The car entertainment system has evolved significantly in the last decade, from simple audio devices to center stack displays supporting an array of features including navigations, games, and video streaming. The navigation feature, which was earlier provided in premium vehicles, is presently a standard feature on vehicles. Entertainment, navigation, and infotainment systems are wireless and hence, require automotive antennas to function accurately.
Advanced Driver Assistance System (ADAS) is based on sensor, vision, and radar technology, which involves the use of numerous short-range and long-range antennas. Demand for ADAS is high in North America and Europe and the regions offer significant opportunities to automotive antenna manufacturers.
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Automotive Antenna Market: Challenges
Rise in technological advances in vehicle components, including automotive antenna, is enabling automakers to install several safety, comfort, and luxury enhancing systems in their vehicles. For instance, key automakers, including Daimler, Hyundai, BMW, and Nissan are increasingly adopting smart antennas (intelligent antennas) in their vehicles in order to offer advance driver assistance systems, intelligent transport systems, Remote Keyless Entry System (RKES), and IoT based infotainment devices for their consumers. However, technological spying, which is a form cybercrime, can hack into the aforementioned systems in vehicles and compromise the security of vehicles, leading to vehicle theft. This, in turn, is anticipated to hinder the global automotive antenna market.
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Automotive Antenna: Market Segmentation
Based on antenna type, the shark fin automotive antenna segment held a key share of the global market. The shark fin automotive antenna is being widely adopted due to its esthetic value. The conventional monopole automotive antenna causes noise and vibrates at higher vehicle speeds. Monopoles are being replaced by shark fins, which are more aerodynamic in nature. Thus, the shark fin automotive antenna segment is estimated to hold a leading share of the global market by 2027.
Based on location, the roof module segment accounted for a notable share of the global automotive antenna market. The automotive antenna is preferably installed on the roof, as it has high ground clearance and provides better reception & transmission of signal. Sidelite and backlite segments are anticipated to expand at a high growth rate during the forecast period, owing to installation of automotive antennas for connected vehicles, ADAS, and remote key operations.
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Based on cellular technology, the 4G segment held a major share of the global automotive antenna market in 2018, owing to extensive utilization of 4G network. The 5G spectrum is being launched worldwide. 5G is pivotal for adoption of connected vehicles and autonomous vehicles. Therefore, governments across the globe are emphasizing on the deployment of 5G spectrum. The 5G technology is estimated to revolutionize the current transport systems. The IoT is also gaining penetration in the automotive industry, which is estimated to boost the automotive antenna market during the forecast period.
Based on vehicle technology, the conventional segment held a leading share of the global automotive antenna market. Conventional vehicle technology includes AM/FM, GPS, and RFID antennas that are available in majority of the vehicles. Consequently, the conventional segment held a major share of the global automotive antenna market.
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