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Playout Solutions Market to Reach a Valuation of ~US$ 1.2 Bn by 2027

08-02-2022 05:10 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: TMR

According to a new market report pertaining to the global playout solutions market published by Transparency Market Research the global playout solutions market is projected to reach a value of US$ 1.2 Bn by 2027. The playout solutions market is projected to expand at a CAGR of ~8% from 2019 to 2027. Growth of the market can be attributed to the growing demand for emerging technologies among broadcast and media companies. Over the forecast period, Asia Pacific is anticipated to dominate the playout solutions market at a CAGR of ~9%. In terms of revenue share, the playout solutions market is dominated by North America, followed by Europe. In 2018, the solutions segment was valued at ~US$ 450 Mn in the global playout solutions market, and is expected to see an opportunity of ~US$ 445 Mn in terms of revenue from 2019 to 2027, reflecting a CAGR of ~8% during the forecast period.

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The adoption of media and broadcasting technology is unceasingly rising among broadcasters, because it enables them to fulfill all advertisement insertion demands and deliver reliable results without complexity or high costs. Companies are likely to move toward content marketing in the near future, driving the market for broadcast and media providers, which, in turn, increases the demand for playout solutions.

In terms of region, the global playout solutions market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The market in Asia Pacific is expected to expand at the highest CAGR among all the regions during the forecast period. Asia Pacific is expected to see increasing growth in the playout solutions market, with China and India being the major markets in the region. The playout solutions markets in North America, Europe, and South America are also expected to expand rapidly during the forecast period.

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The report provides in-depth segment analysis of the global playout solutions market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis of the playout solutions market.

The research study includes the profiles of leading companies operating in the global playout solutions market. Key players profiled in the report include Amagi Media Labs Pvt. Ltd., Harmonic, Inc., SES S.A., Grass Valley USA, LLC, Evertz Microsystems Limited, BroadStream Solutions, Inc., Broadcasting Center Europe (BCE), Imagine Communications Corp., Talia Limited, Brainstorm Multimedia, and Encompass Digital Media, Inc.

Since automation holds the key to a successful future in any industry, the advent of 5G technology will serve as a propeller to automation. Currently, broadcasters and content providers leverage the proficiency of AR, VR, and AI technology to understand user behavior and to offer personalized content. These technologies are likely to bring value to user engagement, and be paramount to the digital advertisement industry. Since the rendering of digital content will highly rely on the speed of Internet connections, the introduction of 5G technology will remain integral for the adoption of playout solutions to broadcast digital content.

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Another lucrative opportunity can also be derived from user engagement to the content distribution platform. With growing media consumption, content management companies seek better systems with enhanced storage capacities, which offers an opportunity to playout solution providers to offer storage space for efficient broadcast to content distribution companies.

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About Transparency Market Research

Transparency Market Research registered at Wilmington, Delaware, United States, is a global market research firm that offers market analysis reports and business consulting. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

For More Research Insights on Leading Industries, Visit our YouTube channel -

Contact Us:
Rohit Bhisey
Transparency Market Research Inc.
1000 N. West Street,
Suite 1200, Wilmington, Delaware 19801 USA
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453

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