Playout Solutions Market to Reach a Valuation of ~US$ 1.2 Bn by 2027
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The adoption of media and broadcasting technology is unceasingly rising among broadcasters, because it enables them to fulfill all advertisement insertion demands and deliver reliable results without complexity or high costs. Companies are likely to move toward content marketing in the near future, driving the market for broadcast and media providers, which, in turn, increases the demand for playout solutions.
In terms of region, the global playout solutions market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The market in Asia Pacific is expected to expand at the highest CAGR among all the regions during the forecast period. Asia Pacific is expected to see increasing growth in the playout solutions market, with China and India being the major markets in the region. The playout solutions markets in North America, Europe, and South America are also expected to expand rapidly during the forecast period.
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The report provides in-depth segment analysis of the global playout solutions market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis of the playout solutions market.
The research study includes the profiles of leading companies operating in the global playout solutions market. Key players profiled in the report include Amagi Media Labs Pvt. Ltd., Harmonic, Inc., SES S.A., Grass Valley USA, LLC, Evertz Microsystems Limited, BroadStream Solutions, Inc., Broadcasting Center Europe (BCE), Imagine Communications Corp., Talia Limited, Brainstorm Multimedia, and Encompass Digital Media, Inc.
Since automation holds the key to a successful future in any industry, the advent of 5G technology will serve as a propeller to automation. Currently, broadcasters and content providers leverage the proficiency of AR, VR, and AI technology to understand user behavior and to offer personalized content. These technologies are likely to bring value to user engagement, and be paramount to the digital advertisement industry. Since the rendering of digital content will highly rely on the speed of Internet connections, the introduction of 5G technology will remain integral for the adoption of playout solutions to broadcast digital content.
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Another lucrative opportunity can also be derived from user engagement to the content distribution platform. With growing media consumption, content management companies seek better systems with enhanced storage capacities, which offers an opportunity to playout solution providers to offer storage space for efficient broadcast to content distribution companies.
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