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Business Transformation Essentials: Case Studies and Articles

08-30-2013 12:47 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

Business Transformation Essentials: Case Studies and Articles

Transformation programs are an increasing feature of global companies carrying out major change projects with high strategic relevance. These programs combine business and technical content bringing together management and information systems. Regardless of their form, they can deliver real benefits to an organization’s bottom line. However, such complex endeavours are always affiliated with extensive interventions within the organization’s business model, organizational structure, business processes, and enterprise architecture, and have significant influence on the corporate vision, strategy, culture, values, and even the entire value chain - elements on which an organization's long-term success strongly depends. Using a variety of case studies, this book provides unprecedented insights into characteristics of current transformation programs and their potential benefits.

Hardback September 2013 ISBN 978-1-4724-2698-7
Price £65.00/US$124.95
Available from Gower and Amazon

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Susan White
Gower Publishing Ltd
Wey Court East
Union Road
Farnham
GU9 7PT
UK

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