Press release
Nutrition Bars Market In-depth Insights by 2030 | Glanbia Plc.utrition & Santé SAS
The common perception that healthy food products comes at the cost of taste and flavor has been blurred out across the globe, as key players have improved their product portfolio to a point that taste is not a negative issue for nutrition bars. The improved quality of ingredients as well as the launch of novel processing technology have shaped the availability of nutrition bars in attractive compositions and flavors; some of them are only exclusive to bar offerings. This is anticipated to drive the global nutrition bars market during the forecast period. Moreover, some key manufacturers of confectionery products have transformed their product lines into functional products by launching high protein ingredient-based products to increase per unit servings of protein to entice newer customers while holding the older ones.
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In 2016, Mars Inc. introduced a high protein version of Mars and Snickers bars. In 2017, it has added a high-protein version of its Bounty bar to the range, targeting the nutrition bars market, and making a high protein claim such as the 51 g, 192 calorie bar contains 19 g of proteins.
Organic Functional Bar Offerings to Tap New Consumers
The organic functional bar offerings in Europe region are expected to expand customer base of that who strictly follow organic-based food and beverage diet. This also increases consumer loyalty. This can be attributed to the recent trend of major players investing heavily in procuring organic-based ingredients. Furthermore, the segment is portrayed as premium, which helps manufacturers fragment out their offerings and tap premium users, and gain a larger profit margin in the nutrition bars market.
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Global Nutrition Bars Market Segmentation
Nutrition Bars Market by Product Type
Energy Bars
Protein-rich Bars
Meal Replacement Bars
Low Carbohydrate Bars
Nutrition Bars Market by Format
Extruded
Co-extruded
Double Layer
Multilayer
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Nutrition Bars Market by Function
Weight Management
Sports & Fitness
Functional Food
Diabetes
Others
Others
Nutrition Bars Market by Packaging
Wrappers
Clear Wrappers
Matte Wrappers
Metallic Films
Paper Wrappers
Boxes
Others
Nutrition Bars Market by Nature
Organic
Conventional
Nutrition Bars Market by Sales Channel
Institutional Sales
Modern Retail
Specialty Stores
Departmental Stores
Online Retail
Others
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