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Water Flosser Market - Business Strategy and COVID-19 Market Scenario 2022 - 2031

07-26-2022 03:13 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: TMR

Water flossers can be an option for people who have trouble flossing using electric flosser or by hand. For people who have had dental work, such as braces and permanent or fixed bridges, flossing is difficult. Dental water flossers are ideal in this situation. Moreover, rise in awareness among consumers about the benefits of oral care is encouraging them to opt for dental water flosser. Consumers prefer teeth whitening products and water jet flossers that can be used with teeth whitening solutions and mouth rinse solutions.

Rise in periodontal and oral problems increases the demand for water flossers. The American Dental Association recommends cleaning between teeth daily with an interdental cleaner such as flosser. Cleaning between teeth helps remove a sticky film called plaque. Plaque contains bacteria that feed on leftover food or sugar in the mouth. It releases an acid that can degrade the outer shell of a teeth and cause cavities. Plaque that is not removed by brushing and cleaning between teeth can eventually harden into a rough substance called tartar or calculus. Tartar collects along the gum line and can lead to gum disease. Once tartar forms, only a dentist can remove it. The U.S. Department of Health and Human Services also suggests flossing as an important oral hygiene practice.

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According to a study by Ipsos, conducted on behalf of Water Pik, a water flosser company, and in consultation with the ADA, most people in the U.S. have used items such as fingernails, folded paper or cards, cutlery, safety pins, and even strands of hair to remove food stuck between their teeth. These items are less effective than traditional flossing tools and also harmful. Around 42% of the people have felt pain while using an unconventional item to clean between their teeth.

In the U.S., there have been several incidences of oral health complications such as tooth decay and gum disease. Around 46% of people between the age of two and 19 had dental caries in 2020. In the recent past, more people have visited dental clinics to get their dental issues treated. Around 2.13 million people in the U.S. spent nearly US$ 250 or more in 2020 on dental care supplies and procedures, while around 170 million people in the country spent at least US$ 1 to US$ 49.

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Water flossers or water toothpick that have the ADA Seal of Acceptance have been tested to be safe and effective at removing plaque, which increase the risk of cavities and gum disease. Water flossers with the ADA Seal can also help reduce gingivitis, the early form of gum disease, throughout mouth and between teeth. These are primarily used by dentists. Owing to the ease of the use of the product, demand for water flossers from individual user to commercial use is high across the globe.

The e-commerce industry has grown over the past few years, as a number of water flosser companies started using online platforms as a primary mode to sell their products. Online retailers provide customers access to the products, which are unavailable in offline/physical stores. Hence, the e-commerce industry is driving the global water flosser market.

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With time, there has been a noticeable rise in public awareness about the value of dental flossing in preventing gum disease and mouth infections. Moreover, the demand for technologically advanced products, such as smart water flosser and water jet flosser, which massages gums and comes with low noise mode feature, are gaining popularity. As portable and rechargeable flossers become a more popular choice among consumers due to their efficiency and convenience, the online sale of water flossers has been growing steadily. This is anticipated to augment the global market during the forecast period.

In addition, before making any purchase decision, consumers invest considerable time on Internet to study, and understand the products and their affects. Awareness about the importance and benefits of water flosser in dental flossing coupled with ease of access to information is driving sales of water flossers at a healthy rate. Furthermore, the demand for more convenient flossing substitutes for manual flossing or electric flossing is high, thereby triggering the adoption of water flossers among consumers.

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Transparency Market Research registered at Wilmington, Delaware, United States, is a global market research firm that offers market analysis reports and business consulting. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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