Sales Intelligence Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast | Growth Market Reports

The global sales intelligence market size was estimated at USD 2.50 billion in 2020 and is anticipated to expand at a CAGR of 10.5% during the forecast period, 2021-2028. The growth of the market is attributed to the increasing use and acceptance of artificial intelligences.

Sales intelligence (SI) give the operator accurate information about buyers as well as develops the process of content creation and mapping. The ease of availability of real-time data assists salespeople to improve their lead generation transactions and process. The technological advancements have provided the opportunities for artificial intelligence in marketing and sales operations. Connection of domain-enriched Machine Learning (ML), knowledge, and Natural Language Processing (NLP) are accepted by various organizations to offer advanced sales intelligence services and software. The AI model analyzes the large quantity of data of financial transactions, to generate insights on clients' financial status and budget.

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Artificial intelligence is coupled with the sales and marketing for the purpose of data extraction for company's various operations. The operations are decision-making, extracting data about organizational report structure, customer experience, strategic initiatives, yearly growth, and investment processes. The vital application of SI is lead generation. Sales intelligence gives marketing team an organization chart, which includes a visual road-map on company's reporting structure.

AI is used to capture text, audio, and imagery data from several internal and public databases sources by applying NLP, computer vision, along with machine learning programs. Highly advanced programs will increase the pace of processing the information collected from different sources to produce insights for the decision-making. It usually requires advanced AI techniques, such as deep learning and machine learning.

Market Trends, Drivers, Restraints, and Opportunities

Growing strict regulations, data volumes, and low-interest rates are stimulating the major organizations to reconsider their traditional business strategies by adopting the sales intelligence as a potential option. This is a key driver for the market.
Favorable government initiatives for the improvement of the technology is propelling the market in the forecast period.
The increase in adoption of digitalization and introduction of 5G along with advanced technology are the key factor boosting the market in the near future.
Lack of awareness and inadequate number of skilled professional is the restraint for the market in the coming years.
The increasing acceptance and great demand of artificial intelligence in the world demonstrates huge opportunities for the market in the near future.
Market Segment Insights

Software segment is expected to grow at a rapid pace

Based on offerings, the global sales intelligence market is bifurcated into software and service. The software segment is expected to grow at a rapid pace. The segment showed revenue share of greater than 85% in year 2019. This is attributed to the ability of the sales intelligence software to integrate with existing systems, such as customer relationship management and marketing platform. It is demanded to allow the availability of quality data enrichment and multiple deployment options.

The various companies provide sales intelligence for several applications, such as data management, data analytics, lead management, and risk management. The platform is principally used for risk management, business expansion, and lead management. The service segment is also anticipated to show significant growth as the increase in need for integration of SI with deployment services and existing system.

Lead management segment is projected to expand at a considerable CAGR

On the basis of applications, the global market is separated into analytics and reporting, data management, lead management, and others. The lead management segment is projected to expand at a considerable CAGR. The segment registered greater than 30% revenue share in year 2019. This is attributed to the increase in acceptance of AL for the purpose of business expansion and lead generation. The platform provide advanced search option for quality lead as well as recommendation related leads. It also provides actual time insights on respective accounts and leads.

The analytics and reporting segment is expected to show promising results in the coming future owing to the increase in acceptance of sales analytics. That improves the decision-making along with increase the transparency in sales operations. The growing adoption of the segment to prepare competitive intelligence is the key driving factor for the market segment.

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Regional Outlook

In terms of regions, the global sales intelligence market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

North America is anticipated to constitute a key market share. The market of the region has revenue share of greater than 45% in 2019 in the global market. As the region has the presence of major market players. The advanced technology and presence of skilled professionals in the region is key market drivers. The extensive adoption of the sales intelligence in the region is boosting the market.

Asia Pacific market is expected to grow at a considerable pace. The growth is attributed to the high funding in SI by major players in the market in the region. The increasing number of Al startups in the region is also a major cause of boost in the market of the region.

Competitive Landscape

The key players in the global sales intelligence market are dnb.co.in.; Zoom Information, Inc.; Yesware, Inc.; Oracle; DEMANDBASE, INC.; Clearbit; LeadGenius; Infogroup.com; UpLead; Relationship Capital Partners Inc. and RelPro, Inc.; DueDil Ltd; EverString Technology; LinkedIn Corporation; RingLead, Inc.; GRYPHON NETWORKS; Insideview; List Partners LLC; FullContact; Zoho Corporation Pvt. Ltd.. These key players have adopted a series of market strategies including new product launching, entering into partnership, collaboration, and production expansion to enhance their market position and expand their consumer base.

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