Organic Honey Market to Reach $1.06 Billion, Globally, by 2030 at 5.5%: Allied Market Research

There has been a significant surge in the adoption of organic honey among consumers all over the globe, owing to rising concerns about the chemical-based honey products. More and more people around the world have become concerned about their health, especially after the outbreak of COVID-19 pandemic. Thus, consumers these days are inclined toward consuming food products that have natural ingredients and high nutrient content. This factor is expected to drive the demand for organic honey in the coming years. In the earlier days, the applications of honey were limited and specific. But with the growing awareness among people about its benefits on the body, its applications have been diversified in a number of industries. These industries include food and beverage, cosmetics, personal care, pharmaceuticals, nutraceuticals, and others. Thus, the increase in utilization of organic honey in a variety of health products, drugs, and others is further expected to raise the demand for organic honey in the upcoming years.

There has been a remarkable growth in the number of health-conscious individuals across the globe. More and more people around the world tend to engage in different types of fitness activities to improve the overall health. Organic honey is an essential ingredient in highly nutritious protein bar that is essentially consumed by fitness enthusiasts. Moreover, health-conscious individuals are incessantly looking for natural sweeteners that are not only safe and secure for consumption but also provide great deal of nutritional perks to the body. Thus, organic honey comes out as an ideal natural sweetener, and as an alternative to white sugar that is used in the preparation of yoghurt, tea, coffee, baked food, baked food, and others.

Additionally, introduction of different types of innovative organic honey products, growing cases of obesity around the world, and rising awareness about the adverse effects of chemical-based products among people are expected to create massive opportunities for the growth of the global organic honey market. According to the report published by Allied Market Research, the global organic honey market is expected to reach $1.06 billion by 2030, registering a CAGR of 5.5% from 2021 to 2030.

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Numerous players of the market across the globe are launching different organic honey products with improved taste and nutritional content to cater to the needs of consumers. For instance, DABUR India, one of the largest fast-moving consumer goods companies in India, collaborated with Amazon India to launch Dabur Organic Honey. This is the first ever organic product from DABUR.

DABUR Organic Honey is procured from organically grown flora that is completely untouched by chemicals. DABUR claims its organic honey to be utterly unprocessed, unpasteurized, and unprocessed. DABUR Organic Honey is nutrient- and antioxidant-rich, and made by wild bees. Smerth Khanna, the Business Head - Ecommerce of DABUR India, also mentioned that the demand for organic honey is rising with fitness and healthy lifestyle at the forefront. Thus, its organic honey is completely natural and 100% pure, making it suitable for all. It specifically selected apiaries that are in close proximity with the organic farmlands. These are further managed without any sort of pesticides or chemicals to give natural and organic honey.

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The trend of launching new products among popular players continues to gain massive momentum in the consumer goods industry. For instance, Tayima Foods, an innovative food company, launched its latest product called I'M HONEY. This highly nutritious honey product is 100% raw and virgin honey that are sourced from some of the best beekeepers in the Western Ghats. The launch of this product was a part of Digital India programme, and hence the product was made available on Amazon and no-contact retail kiosks.

COVID-19 Impact on the Market

The outbreak of COVID-19 has had a positive impact on the growth of the global organic honey market, owing to increase in inclination toward organic foods among consumers during the pandemic. Consumers across the globe became increasingly concerned about their health and physical fitness during the pandemic and found ways to increase their immunity. Moreover, the demand for food and beverages surged exponentially as more and more people around the world stocked up their supplies during lockdowns and closure of supermarkets, hypermarkets, and general stores. This further led to the surge in the demand for organic honey during the pandemic.

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However, the production capacity and distribution strength were impacted negatively during lockdowns as most of the food and beverage manufacturing facilities were shut down during lockdowns. This was mainly due to the stringent restrictions imposed by the governments of various countries across the globe on workforce and practicing social distancing. Thus, the demand for organic honey was slightly affected. In spite of these periodic hassles, manufacturers across the globe subdued the situation to cater to the demand for organic honey in the market. However, the market is expected to recoup soon from the initial impact, and will normalize and grow rapidly in the forthcoming years.

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