Press release
COCOCUT by PAIO (ECOUTURE Collection)
After months of research and due diligence, it gives us immense pleasure to introduce 'COCOCUT', a brand-new collection line, made from coconut extracts. This assortment is the first and newest member of our 'Ecoture' range and is also a product of an extraordinary process of coconut water fermentation.
The highlight of this collection undeniably stands to be the textured material and its process, as it is organic and eco-friendly. While the material is biodegradable and compostable, the process of making it is equally sustainable with extracts being acquired from agricultural waste.
Featuring eight varied designs, this collection brings about a simple yet playful sophistication to our offering that is perfect for summer. The collection is replete with styles such as the curvy heeled slip-on, transparent block heels, and vintage-gold embellished flats; inclined towards exhibiting a vintage charm aesthetic with modern-day relevance. The subdued color palettes and the coarse under-toned fibers give this range a rare raw-skinned edge. This assortment truly stands tall to the brand's DNA of deconstructing and reimagining our take on fashion when it comes to sourcing for sustainability.
"The experience of creating this new collection has been quite exhilarating and as a vegan shoe brand, it gives us immense pleasure and a sense of satisfaction to launch a sustainable line that ingeniously serves both our environment and fashion needs. This collection is the first of many the brand plans to launch under its 'ECOTURE' line", says Shweta Nimkar, Founder & CEO of PAIO.
The collection has just been launched and is now live on our website https://paio.co/collections/coco-cut and across select multi-designer and online stores shipping both within India and internationally.
Starting Price Range: INR 2500/- to Rs. 4000/-.
For further queries, please reach out to us on:
(PR) Srishti Arora - pr@paio.co
(Marketing) Shweta Nambiar - shwetanambiar@paio.co
PAIO Footwear and Accessories LLP was founded with one simple agenda - to create cruelty-free, sustainable, and conscious fashion with strong design elements inspired by everything around us, while making sure each product is oh-so-comfortable!
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