Light Beer Market to Generate $338.83 Billion by 2027, States the Report by Allied Market Research

According to the report, the global light beer industry generated $285.33 billion in 2019, and is expected to garner $338.83 billion by 2027, growing at a CAGR of 2.9% from 2021 to 2027.

Rise inyouth population and average number of female drinkers all across globe, change in consumer preference, and surge in number of on-premise distribution channels drive the growth of the global light beer market. However, volatile prices of raw materials and taxations and higher excise duties on imported as well as local beer hinder the market growth. On the other hand, development of naturally sweetened and healthier alcoholic drinks offer new opportunities in the coming years.

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Covid-19 Scenario-

The manufacturing activities have been massively affected due to lockdown. The disruption in supply chain management has resulted in shortage of raw materials.
In addition, the investments for future plans and other strategies have been put on hold as well.
The government bodies, however, have eased off certain regulations in order to manage economic benefits.
The craft brewery segment to maintain its leadership status throughout the forecast period-

Based on production, the craft brewery segment accounted for the highest market share in 2019, holding around one-third of the global light beer market, and is expected to maintain its leadership status throughout the forecast period. This is attributed to the growing consumer preference to craft beers. The transportation cost of liquid form is four times lower than that of the powdered form. However, the micro-brewery segment is estimated to witness the largest CAGR of 3.40% from 2021 to 2027. This is due to customers preference towards different flavored light beer and special ingredients added to the final product.

The PET bottles segment to maintain its dominant share during the forecast period-

Based on packaging, the PET bottles segment contributed to the highest share of the market, accounting for more than one-fourth of the global light beer market in 2019, and is projected to maintain its dominant share during the forecast period. This is due to its superior physical properties such as high design flexibility, lightweight, and recyclability. However, the glass segment would manifest the fastest CAGR of 3.30% from 2021 to 2027.Glass bottles offer transparency. In addition, it can be reused and recycled which drives the growth of the segment.

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North America to rule the roost throughout the forecast period-

Based on region, North Americaheld the highest market share based on revenue with nearly two-fifths of the global light beer market in 2019, and is expected to continue its highest contribution by 2027. This is attributed to social media and local events/promotions. However, Asia-Pacific is expected to portray the highest CAGR of 4.40% during the forecast period. This is due low reachability of the distribution channel in craft beer.

Key market players analyzed in the research include ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh. The market players have adopted different strategies such as collaborations, expansions, joint ventures, partnerships, mergers & acquisitions, and others to gain a stronghold in the industry.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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