Kefir Market Is Anticipated To Record A Valuation Of US$ 2,258.5 million By 2027, A Recent Study By The Insight Partners

The Insight Partners has been monitoring the Kefir market and it is poised to grow by US$ 2,258.5 million during 2019-2027, progressing at a CAGR of over 5.8% during the forecast period. This study provides an up-to-date assessment of the current market situation, as well as the most recent trends, drivers and the general market environment.

Kefir is a fermented, cultured beverage that tastes like a yogurt drink but is entirely different as compared to it. It's produced using "starter" grains, just like sourdough bread has a "starter." This starter is a combination of milk proteins, yeasts, and bacteria. It has a creamy flavor, tart, and possesses probiotic health benefits. Kefir is widely accessible in almost all parts of the world. It can be found in various forms in most grocery stores near the dairy or yogurt. It's often consumed to improve digestion. Kefir is nutrient-dense, containing plenty of protein, vitamins B and D, potassium, and calcium. Calcium helps to enhance the strength of the bones, whereas protein builds strong muscles, and potassium is essential for heart health.

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A few players operating in the kefir market are Bakoma Sp. z o. o., Best of Farms LLC, Biotiful Dairy Ltd, Danone S.A., Hain Celestial, Krasnystaw OSM, Les produits de marque Liberté inc., Lifeway Foods, Inc., Nestle S.A., and Valio among others among many others. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

The Europe region accounted for the largest share in the global kefir market. The largest market share of the Europe region is primarily attributed to large consumer base present in the region and high awareness about the benefits of kefir among the users. Fermented milk originates from the Near East and subsequently became popular in Eastern and Central Europe. Kefir is a fermented milk drink similar to a thin yogurt that is made from kefir grains, a specific type of mesophilic symbiotic culture. The drink originated in the North Caucasus, Eastern Europe, and Russia, where it is prepared by inoculating cow, goat, or sheep milk with kefir grains. Unlike yogurt, it is drinkable, and the kefir grains used to culture the milk contains a wider variety of starter culture microorganism. The key players operating in the Europe kefir market are Biotiful Dairy Ltd, Hain Celestial, and Lifeway Foods, Inc., among others.

Market Insights

Health Benefits Associated with Kefir Is Expected to Fuel Kefir Market Growth

Kefir, a mixture of milk and fermented kefir grains, is considered as an excellent source of probiotics. It contains high concentrations of vitamins and minerals and is also one of the major sources of protein. It is also a good source of vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutritive contents necessary for proper body functioning. It contains adequate amounts of bacteria, which aid in proper functioning of digestive system. Kefir helps in stimulating the immune system and lowering the cholesterol levels. It also helps in controlling the level of blood sugar and reduction of body weight. Due to its health benefits, kefir is increasingly being used in the dairy, pharmaceuticals, and dietary supplements industry.

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Material Insights

Based on material, the kefir market is segmented into water, milk and coconut. The milk segment accounted for the largest market share in 2018. Kefir is a fermented, cultured milk drink, which is similar to yogurt - but a drink with a sour taste. This is due to carbon dioxide, which is the end product of the fermentation process. The length of the fermentation time affects the taste. Kefir is rich in probiotic bacteria and is a good source of calcium. The method of kefir production is one of the main differences between kefir and yogurt. Traditional milk kefir uses kefir grains and whole cow's milk, goat's milk, sheep's milk or coconut milk, as well as from soy and rice milk alternatives. Kefir grains are not grains but are small gelatinous beads that look like grains that contain a variety of bacteria and yeasts. The grains are placed in a glass bowl followed by soaking it in milk, covered and left at room temperature for a minimum of 24 hours. This enables the yeast and bacteria to ferment the lactose that is natural sugar in milk into lactic acid, activating the bacteria to grow and proliferate. After 24 hours at room temperature, the grains are strained from the kefir and then transferred to a fresh batch of milk and are used again that enables them to keep reproducing and the strained kefir is ready to drink. The milk kefir has been gaining increasing importance due to the rich nutritional profile of the milk blended with kefir.

Regional and Country-wise Analysis: Global Kefir Market

- North America (U.S., Canada, Mexico)

- Europe (U.K., France, Germany, Spain, Italy, Central & Eastern Europe, CIS)

- Asia Pacific (China, Japan, South Korea, ASEAN, India, Rest of Asia Pacific)

- Latin America (Brazil, Rest of L.A.)

- The Middle East and Africa (Turkey, GCC, Rest of Middle East)

Key points from Table of Content:

1. Introduction

2. Key Takeaways

3. Research Methodology

4. Kefir Market Landscape

5. Global Kefir Market - Key Industry Dynamics

6. Kefir - Global Market Analysis

7. Global Kefir Market Analysis - By Type

8. Global Kefir Market Analysis - By Material

9. Kefir Market Analysis - By Distribution Channel

10. Global Kefir Market Analysis - By Application

11. Global Kefir Market Analysis - By Flavour

12. Kefir Market - Geographic Analysis

13. Industry Landscape

14. Company Profiles

15. Appendix

LIST OF TABLES

LIST OF FIGURES

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