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Set-Top Box Market is estimated to grow at a CAGR of 3.0% during 2020-2027
Set-Top Box Market
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Satellite TVs are among the most significant applications of set-top boxes. The implementation of a show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience is one of the key developments brought in by satellite TVs. India is a major market for set-top boxes. In addition to a booming direct-to-home satellite market, the country is approaching the completion of its cable TV system digitization goal. Moreover, according to the Telecom Regulatory Authority of India (TRAI), the highest subscriber base was registered in 2019; in March 2019, the country registered 72.44 million active subscribers.
Further, the high demand for high-definition (HD) picture quality is influencing the growth of the set-top box market in the world. HD set-top boxes are equipped with both HD channels and standard (SD) channels. In March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this merger, they formed one of India's largest listed media companies, with a vow to reduce set-top box procurement costs. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would fuel the growth of the set-top box market in the coming years.
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The presence of emerging economies and the rise in the adoption of advanced and sophisticated technologies are contributing to the overall growth of the APAC market. Australia, China, Japan, and India are the main contributors to the development of the set-top box market. To implement technologically advanced solutions across different sectors, including the broadcasting industry, rapid technological developments, digitalization of economies, and adequate government support are contributing to the smooth evolution of economies from the developing stage to the developed stage. Moreover, leading players are launching smart remotes using gesture control for running STBs. To detect hand movements, these remotes use ultrasonic sensors and infrared light-emitting diodes to relay decoded signals to the STB.
Set-Top Box Market: Competitive Landscape and Key Developments
According to the set-top box market analysis, ADVANCED DIGITAL BROADCAST SA; ALTECH UEC; ARRIS INTERNATIONAL LIMITED (COMMSCOPE); COSHIP (SHENZHEN COZHOU ELECTRONICS CO., LTD.); HUAWEI TECHNOLOGIES CO., LTD; HUMAX CO., LTD.; KAONMEDIA CO., LTD.; SSAGEMCOM; SKYWORTH; and ZINWELL CORPORATION are a few key players operating in the set-top box market.
The players operating in the set-top box market are mainly focused on the development of advanced and efficient products. Set-Top box market companies are implementing various strategies to match the technological advancements in the set-top box market.
1. In 2020, Technicolor launched new versatile and powerful JADE set-top boxes (STB). JADE set-top boxes is a 4K ultra HD device, debuting the latest technology standards such as Wi-Fi 6, AV1 decoding, and far-field voice in a small, customizable design. JADE set-top boxes are for both Android TV and RDK-V.
2. In 2019, Sagemcom announced the launch of the Orange IWU 200, a new compact yet powerful 4K UHD set-top box that delivers very high-quality picture and sound, based on the BCM72604, one of the latest 4K SOC from Broadcom, allowing the design of low consumption products.
3. In 2017, Huawei and Dolby Laboratories, Inc. announced that the Huawei Q22 set-top box is the first IPTV set-top box to support Dolby Vision high-dynamic-range (HDR) technology. The Huawei Q22 set-top box will transform the TV experience in the home by delivering greater brightness and contrast as well as a palette of rich colors.
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