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Dutch Football League sign 4 season virtual advertisement agreement with Orad for $2 million USD

08-27-2013 11:02 AM CET | IT, New Media & Software

Press release from: Orad Hi-Tech Systems Ltd.

July 18, 2013- Orad Hi-Tec Systems Ltd. (Frankfurt - Prime Standard; Symbol: OHT), a global developer, marketer and distributor of graphic and video server solutions for the broadcast market, have announced that the Eredivisie Dutch League signed a 4 year contract for virtual advertising valued at over $2 million USD. Orad will be providing all the virtual advertising and sports enhancements for the Dutch League for all their games.

With Orad’s solution, the Eredivisie will be able to place multiple virtual ads, from a variety of advertisers, directly on their field. The Eredivisie will also be able to offer their advertisers different sized ads, animations, and the option of changing ads during the game, while not being hampered by difficult lighting conditions. In addition to tied to field virtual advertisement, Orad will also provide the Eredivisie with enhanced sport enhancement capabilities.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at http://www.orad.tv/.

For further information contact:

Orad Hi-Tec Systems Ltd
Ilan Sidi, CFO
ilan@orad.tv

Edicto Investor Relations
Dr. Sonke Knop, Frankfurt Germany
49 69 90550551

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