Press release
A record-breaking victory at the Plus X Awards: X-BIONIC® wins the "Most Innovative Brand" award for the 5th consecutive time
X-BIONIC® wins the "Most Innovative Brand" award for the 5th consecutive time.
The jurors base their decision on innovativeness, design, quality, functionality, user-friendliness, ergonomics, and environmental friendliness. And the developers at X-BIONIC® have once again shown themselves to be pioneers in all of these. With four award-winning products – Effektor® Women, Precuperation™/Recovery Suit, X-SOCKS® Trekking Merino, and X-SOCKS® Speed Two – the company's chief developer and CEO, Professor Bodo W. Lambertz, and his Swiss team laid the foundations for the 2013 "Most Innovative Brand" award.
The "Most Innovative Brand" prize is awarded each year in 23 different product categories. Here, X-BIONIC® dominated the "Shoes and Clothing" category and was able to take home the trophy, which weighs some seven kilos.
X-Technology Swiss Research & Development AG is a Swiss think tank with strong house brands and market-leading clients in various industries. The company was founded in 1997 in Wollerau, Switzerland, by chief thinker and developer Professor Bodo W. Lambertz. For over 10 years under his leadership, a team of over 20 designers, graphic designers, communications and software experts has developed ideas for visionary concepts to create profitable products for the aviation, automotive, interior and functional textile industries.
X-Tetchnlogy Swiss R&D AG
Samstagernstrasse 45
CH-8832 Wollerau
Press contact:
Hannes Asam
Phone: +41 44 786 03 45
E-Mail: hannes.asam@x-technology.com
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