Maternity Leggings Market  To Witness a Pronounce Growth During 2021-2031

Maternity leggings are specially designed for pregnant women. Maternity leggings provide comfort and style and ease while doing daily chores. Maternity leggings come in various colors, patterns, sizes, and materials such as cotton, polyester, lycra, and nylon.

Rising awareness among pregnant women about the benefits and comfort of wearing maternity leggings in all stages of pregnancy and availability of the product made from organic fibers is expected to drive the global maternity leggings market during the forecast period.

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Key Drivers and Opportunities of the Global Maternity Leggings Market

Rising number of millennial women becoming moms is leading to a tremendous shift in their clothing preferences. Previously, women used to hide their pregnancy belly by wearing oversized clothes; but now with changing lifestyles of working women they are more confident in their bodies and enjoy the pregnancy period by wearing comfortable trending designer maternity outfits, which is expected to help in increasing the demand for maternity leggings.

Pregnancy leggings are very comfortable and mold very well with the pregnant figure. Also, the leggings could be worn both indoors and outdoors. Increasing awareness about workouts during pregnancy such as Pilates, yoga, and normal exercise has created a demand for maternity leggings. The rising trend of wearing designer fits during pregnancy is set to create demand for maternity leggings, which further helps the market to grow.

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A growing number of social media influencers on the internet and promotions of maternity products by celebrities have attracted pregnant women from the high-income group with high spending capacity to buy the best available products. Also, the availability of a wide range of maternity leggings on different online platforms and easy delivery options has encouraged pregnant women to buy these products.

Some of the maternity leggings are not fully opaque and the prices of high-quality leggings are very costly and are not affordable by people in developing and underdeveloped regions. These factors can restrain the market growth.

Manufacturers are investing in research and development and making super-soft fabric and lightweight maternity leggings to attract more female customers, which is expected to create healthy demand for maternity leggings during the forecast period.

North America to Hold Major Share of the Global Maternity Leggings Market

In terms of region, the global maternity leggings market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
North America dominates the global maternity leggings market due to spending power capacity, awareness, and availability of big brands.
The North American market is followed by markets in the Asia Pacific and Europe. Rising purchasing power and increasing fashion trends during the maternity period are expected to drive the maternity leggings market during the forecast period.

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Key Players Operating in the Global Maternity Leggings Market

Major players operating in the global maternity leggings market include:

Asos
BLANQI
Firstcry
GAP
H&M
Isabella Oliver
Marks & Spencer
Pinkblush Maternity
Seraphine
Zivame

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