Lingerie Market in India Expected to Exhibit a CAGR of 13.13% During 2022-2027

According to the latest report by IMARC Group, titled "India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the Indian lingerie market is expected to exhibit a CAGR of 13.13% during 2022-2027.

Lingerie refers to a category of clothing that includes undergarments and intimate care products worn by both men and women. They are manufactured using lightweight, stretchable, soft, and smooth materials, such as satin, cotton, nylon, lace, chiffon, silk, elastane, lycra, and polyester. Some commonly used lingerie products include bodysuits, corsets, camisoles, knickers, girdles, thongs, bralettes, briefs, and thongs. Lingerie products are appealing, fashionable, alluring, comfortable, and flexible. They contribute to good health and assist in boosting confidence, performing activities, and reducing discomfort, irritation, and stress.

As a result, they are commonly available in various patterns, sizes, designs, colors, and materials in premium, super-premium, customizable and economical variants.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Lingerie Market in India Trends:

Rapid urbanization and industrialization, an increasing working population, and the rising awareness among individuals regarding the importance of hygiene are some of the key factors driving the India lingerie market growth. The sudden shift of consumers toward trendy, comfortable, intimate and regular lingerie products due to their hectic lifestyles and work schedules is favoring the market growth.

Apart from this, various product innovations, such as the introduction of innovative nursing brassieres that offer support to new mothers who are lactating and permit comfortable breastfeeding, are providing an impetus to the market growth.

Additionally, the large-scale integration of online retail platforms with artificial intelligence (AI) and big data solutions to assist manufacturers in monitoring and catering to the shopping habits of the consumers and provide a personalized experience, are positively impacting the market growth. Other factors, including the implementation of aggressive brand promotional activities on social media, rising expenditure capacities of consumers, and the easy product availability across e-commerce platforms, are anticipated to drive the market further toward growth across the country.

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Lingerie Market in India 2022-2027 Analysis and Segmentation:

Breakup by Product Type:

• Brassiere
• Knickers
• Shapewear
• Others

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Breakup by Price Range:

• Economy
• Premium

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Key highlights of the Report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Other Reports of IMARC Group:

• Flavoured And Frozen Yoghurt Market In India: https://www.imarcgroup.com/flavoured-frozen-yoghurt-market-india

• India Beauty and Personal Care Market: https://www.imarcgroup.com/india-beauty-personal-care-market

• India Baby Care Products Market: https://www.imarcgroup.com/india-baby-care-products-market

• India Lithium-Ion Battery Market: https://www.imarcgroup.com/india-lithium-ion-battery-market

• Indian Spray Dried Food Market: https://www.imarcgroup.com/india-spray-dried-foods-market

• Indian Saccharin Market: https://www.imarcgroup.com/indian-saccharin-market

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