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Intersolar Europe: Press Agency Krampitz Communications presents the first results of their communication study

08-26-2013 05:25 PM CET | Energy & Environment

Press release from: Krampitz Communications

(c) Krampitz Communications

(c) Krampitz Communications

Two thirds of the biomass, solar and wind companies surveyed do not have a communication strategy

Cologne, Germany, 12.06.2013. Only one in three enterprises in the renewable energy industry have a dedicated communication strategy. Particularly those responsible for PR in firms without a properly defined communication strategy criticise the lack of an overall plan, and the lack of internal and financial support for communication activities. While 74 per cent of those responsible for corporate communication consider press and public relations work important, only a few of the enterprises surveyed provide a significant budget for PR activities. Despite turnovers running into millions, half of the companies questioned invest less than 10,000 euros a year in such activities.

These are the initial results of the ongoing study “Communication in Biomass, Solar and Wind Firms“ being carried out by Krampitz Communications. The agency, which has specialised in renewable energy and technology topics since 2004, is presenting the preliminary results and trends shown by the study at Intersolar Europe on 20 June 2013, 11:00 am.

Measuring results of PR work

“Only those who proceed strategically, with clearly defined goals and target groups, and who develop messages based on their special strengths will have any success with their communication activities”, says agency proprietor Iris Krampitz. “With this study, we want to substantiate what we have learned in nine years press work in the renewable energy sector, sensitise the industry for strategic press and public relations work, and find out how strategic the communication work done by biomass, solar and wind firms is today.” The Cologne based agency is also examining the extent to which the messages reach their intended target audiences.

Since April 2013 Krampitz Communications has been surveying those responsible for corporate communications in biomass, solar and wind firms about their press and public relations work. The second part of the study will investigate how successful the communication activities are. The final results and reports are due to be published in the fourth quarter of 2013.

Online questionnaire

Company spokespersons and communications managers can take part in the survey until 15 July 2013. The questionnaire can be downloaded at http://bit.ly/11XEF9z and input is kept anonymous.

Krampitz Communications was founded in 2004 by chemist Iris Krampitz and focuses on communication work for firms in the field of renewable energy and technology. The agency specialises in providing the full range of international and technology oriented corporate communication for firms, operators and institutions in the sector. While it carries out all corporate communication activities, it also provides services for specific projects. Krampitz Communications’ intelligent mailing list contains over 4,000 individual contacts to domestic and foreign journalists who report on renewable energy and technology topics. In addition to its media work, the agency’s scope of activities also includes strategy development and consulting, event organisation and online PR.

Krampitz Communications published a PR guide for the international renewable energy industry last year, which shows how to strategically arrange your corporate communication and properly formulate your desired messages. Extracts and an order form are available at http://www.pr-krampitz.de/de/shop.

Krampitz Communications
PR for Renewables and Technologies
Dillenburger Strasse 85
51105 Köln, Germany
Tel.: +49 221 912 499 49
Fax: +49 221 912 499 48
eMail: contact@pr-krampitz.de
www.pr-krampitz.de

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