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State-of-art Microwave ovens launched by TTK Prestige

08-21-2007 05:38 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: TTK Prestige

/ PR Agency: PR Pundit
TTK Prestige Microwave Oven

TTK Prestige Microwave Oven

New models to outsmart the genre

Bangalore, August: TTK Prestige, a total kitchen solutions brand has launched two new models of state-of-art of microwave ovens for new age Indian women. The new models include a 25 litres convection model and a 20 litres grill model.

The microwave ovens are designed to suit the Indian kitchen and ensure smart cooking in a time efficient manner. The 25 litres convention model, equipped with the latest technology comes with product features like large LCD display screen, which is a one-of-its-kind in the market, and a stainless steel exterior & inner cavity. Other additional features of the model include Pre-set option, 5 power settings, 10 auto cook menus, childproof lock for safety, 2 combination settings & weight defrost options. This model is priced at Rs. 8995/-.

The 20 litres Grill model is available in a stylish exterior powder coated body. In line with the other existing Prestige models in this range, this too has been equipped with a large digital display for ease of operation. Other features include 2 combination cooking, auto defrost function, 8 auto cook menus, digital clock, child-proof lock for safety, 5 power settings, multi sequence cooking, etc & is priced at Rs. 5495/-.

Commenting on the introduction Mr. Chandru Kalro, Executive Vice President - Marketing, TTK Prestige Ltd. said, “We entered this segment as we foresaw an immense market potential in this category & the addition of these two models to our existing range of exciting microwaves only indicates this optimism. What sets us apart from other existing players in this market is the fact that we have been part of the Indian kitchen for the last half a century and hence understand specific requirements of the Indian housewife better than most other players in this market. These products are a result of that understanding and our commitment to provide our customers with models that best suit their unique cooking habits”

The products are available at all Prestige Smart Kitchen stores (exclusive Prestige showrooms) and multi-dealer outlets across the country.

About TTK Prestige:

TTK Prestige Limited is a part of the 1100 crore TTK Group. The company is the largest provider of kitchen appliances in the country and has a varied product portfolio ranging from pressure cookers, non-stick cookware, and gas stoves to electrical appliances and kitchen tools. The company also has a series of exclusive retail showrooms called Prestige Smart Kitchens across the country.

Overseas, Prestige products are sold under the Manttra brand name. Manttra is available in the US in major retail chains like Fred Meyer, Wal-Mart, K. Mart, Target, Sears & Roebuck, Macy’s, JC Penny, Ames, Dillard’s and Saks. Prestige cookers also reach countries in West Asia and the African continent, as per a licensing arrangement with Meyer Prestige, U.K. The company presently has manufacturing set-ups in Hosur, Coimbatore and Bangalore and 19 sales branches located across the country to cater to the needs of specific markets. TTK Prestige is the first kitchenware company in India to receive the ISO 9001 certification and the PED / CE certification by TUV, Germany. TTK Prestige Ltd is listed on both BSE & NSE

For More Information, Please contact:

Dhivija Shivram / Sangita Ghosh
Ph no: 080 – 41510071 – 73
Email: dhivija.s@prpundit.com
sangita.g@ prpundit.com

Sangita Ghosh, PR Pundit,
Unit 207 A, Cears Plaza, Residency Road,
Bangalore - 560025
Karnataka, India

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