Proximity Mobile Payment: 70 million users by 2017

SCHICKLER E-Business analysis/Opportunities for Media Companies

Hamburg/Munich, April 5, 2013. Proximity Mobile Payment has the potential to revolutionise the personal payment market. Mobile payment for goods and services at the point-of-sale will substantially replace cash and credit cards to a noticeable extent in the near future – Proximity Mobile Payment will turn smartphones into electronic wallets. By 2017 just under 70 million users will be paying for goods and services for a value of over 40 billion euros, according to a current analysis by SCHICKLER Consulting.

At present, the mobile payment market is causing quite a stir. Numerous companies are crowding onto the market with credit card swipe systems. These systems transform a smartphone into a mobile credit card payment terminal. “However, this is only an intermediate step on the road to comprehensive mobile payment as the credit card remains a central component”, says Alexander Kahlmann, partner at Schickler Consulting, “the subsequent step in the mobile payment market is actually more interesting: proximity mobile payment.”

Schickler forecasts that the turnover generated by Proximity Mobile Payment will grow over the next five years at a rate of over 50% per year. The number of users who pay with their own smartphone via Proximity Mobile Payment at the point of sale, will rise between 2012 and 2017 to an eightfold.

As the barriers for entrance into the Mobile Payment market are comparatively low, the market will still gain in dynamic. But: “Independently of the exact future market structure, it is alrady quite clear: Proximity Mobile Payment will substantially replace cash and credit cards to a noticeable extent in the near future”, says Kahlmann.

Our Whitepaper “Proximity Mobile Payment – Smartphones: Tomorrow’s Wallet” can be downloaded at http://www.schickler.com/english/ or at http://de.slideshare.net/Schickler

If you have any queries or requests concerning our work for Media and E-Business companies, please do not hesitate to contact us.

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The SCHICKLER group - corporate consulting and executive search - was founded by hands-on practitioners 30 years ago. Its focus on a limited number of industries - Media and E-Business, complemented by IT/TC-Services and Insurance - enables its consultants to achieve a high degree of specialisation. As a result, Schickler offers its clients in Germany and throughout the world strategic foresight and solutions in line with actual practice. Offices are located in Hamburg and Munich.

SCHICKLER Consulting Group
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This release was published on openPR.