Immunity Boosting Food Market: Huge Growth to be Witnessed in Revenue by 2028 - Exclusive Forecast Report by Stratagem Market Insights

Seattle, United States: According to a recent market research study "Immunity Boosting Food Market By Type (Superfood, Probiotics & Prebiotics, Dairy-based Products), By Application (Infants & Children, Adults), and By Region (North America, Asia-pacific, Europe, Latin America, the Middle East, and Africa) - Global Growth, Trends, and Forecast to 2028", published by Stratagem Market Insights, The Immunity Boosting Food market rise in demand from emerging economies and the growth of the organized industry sector create growth opportunities for the market.

📌 Segmentation by Type:

The type segment contributed the largest share to the global Immunity Boosting Food market in 2021; this segment is projected to grow at the highest CAGR from 2022 to 2028.

✤ Superfood
✤ Probiotics & Prebiotics
✤ Dairy-based Products

📌 Segmentation by Application:

An end-use industry is projected to grow at the highest CAGR during the forecast period, due to rapid development in emerging economies North America, APAC, MEA, Europe, and RoW.

✤ Infants & Children
✤ Adults

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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Immunity Boosting Food Market includes the following core components:

The value chain of the Immunity Boosting Food market includes the following core components:

✦ Inputs
✦ Operations
✦ Distribution and logistics
✦ Marketing and sales
✦ Aftermarket and service
✦ Industry innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Highlights -

Segmentation - The report extensively covers market segmentation by Type (Superfood, Probiotics & Prebiotics, Dairy-based Products) and Application (Infants & Children, Adults)

Key Companies - Danone, Nestle, Cargill, ADM, Fonterra group Cooperative Limited, Associated British Foods Plc, Blue Diamond Growers, Diamond Foods LLC., Dole Food Company Inc., Pinnacle Foods Corp.

Driver - Growing investments in Immunity Boosting Food industry to drive the market

Challenge - Declining costs to hamper the market growth

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Leading Players Insights -

The Immunity Boosting Food Market is concentrated and the players are deploying growth strategies such as focusing on improving their sales, distribution, and working capital effectively to compete in the market.

✤ Danone
✤ Nestle
✤ Cargill
✤ ADM
✤ Fonterra group Cooperative Limited
✤ Associated British Foods Plc
✤ Blue Diamond Growers
✤ Diamond Foods LLC.
✤ Dole Food Company Inc.
✤ Pinnacle Foods Corp.

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Overview of the Immunity Boosting Food Market:

Immune-boosting food are food products that are rich in nutrients and vitamins. Yogurt is great immune-boosting food. Add it to soups, salads, and hot beverages. Vitamin C is essential for immunity. Sunflower seeds are a great source. Eat them in large quantities to boost immune system. They are a good source of vitamin E and B-6, and help build strong tissues. Other food sources are citrus fruits, broccoli, bell peppers, cauliflower, kumara, almonds, walnuts, and arugula. They have antimicrobial and anti-inflammatory properties.

Growing awareness regarding preventive healthcare and immunity-boosting food is driving growth of the immunity-boosting food market. Moreover, growing demand for organic food among health-conscious consumers. Increasing penetration of various international brand with new product launch is again fostering market growth. For instance, in March 2020, Spoon Guru, has announced the launch of a new 'Immunity Support Tag', as it responds to increased consumer demand for immunity-boosting foods in the wake of Covid-19. The proprietary Immunity Support Tag was developed by the company's in-house team of nutritionists and data scientists.

Asia Pacific is expected to witness significant growth over the forecast period owing to the increasing penetration of key players in the market. For instance, in August 2020, Beverage major Coca-Cola India has unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. This claim to deliver some of the daily essential nutrition requirements, extracted from fruits grown by Indian farmers.

Key Developments:

⇨ In January 2021, Tata Consumer Products has launched new teas with immunity-boosting ingredients such as tulsi, ginger, cardamom and brahmi as the second-largest tea company wants to capitalise on the rising health awareness amid Covid-19 pandemic.

⇨ In August 2021, Amul announced the launch of its Haldi ice cream. The new Haldi (turmeric) ice cream is the latest addition to the brand's 'immunity' line of products.

⇨ In January 2021, Juice It Up! has announced the launch of its new immunity-boosting products: "Mighty-C Immunity" and "The Supercharger" raw juices.

⇨ In May 2020, ITC has partnered with direct selling company Amway India to launch a range of products in the segment, the first being a one-of-its-kind immunity offering in fruit beverages.

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