Adoption of Ears (Electronic Health Records) To Catalyse the Feminine Hygiene Product Market

The Feminine Hygiene Product Market is bound to grow robustly in the years to come. With smart technology and 5G being increasingly adopted, the healthcare vertical is witnessing a paradigm shift. These technologies can thus increase the convenience quotient (CQ), as abysmal disruption happens in the patients' lives. This convenience quotient would be the trend running in the healthcare vertical shortly.

The feminine hygiene products market amounted to a net worth of US$ 21.5 Bn in 2020, and is anticipated to attain a market valuation of US$ 39 Bn by the end of the decade, since analysts at Persistence Market Research have predicted the market to progress at a healthy CAGR of 6.1% through 2031.

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Feminine hygiene has gained substantial importance over the past decades and this importance is only expected to increase as awareness regarding hygiene rises across the globe. Increased per capita disposable across various regions in the world and emergence of low-cost hygiene products are two major factors that are boosting sales of feminine hygiene products.

However, low awareness about feminine hygiene in underdeveloped economies is expected to restrain the market from expanding at its full potential. Allergies and infections associated with certain materials used in these products are also expected to adversely affect overall market growth.

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Prime players in the industry are investing in reaching out to untapped markets, are focusing on increasing awareness regarding feminine hygiene, and are adopting organic as well as inorganic growth strategies to boost their sales across regions.

Recently, Viveca Biomed announced its plans of expanding globally and exporting its innovative feminine hygiene products worth 2 to 3 million euros. The company has also announced that it would be doubling its workforce by the end of this year as production as its Ashington facility increases.
Feminine hygiene care brand Moons, in August 2021, announced the launch of its new liner system, which would change the way menstruators experience their monthly cycles. The product is designed to protect from leaks during periods, which is a common issue among women, and is intended to provide 100% leakproof reliability.

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Company Profiles:

Lil-lets UK Limited
Edgewell Personal Care
Ontex
Sanofi
Johnson & Johnson
Svenska Cellulosa Aktiebolaget SCA
Unicharm Corporation
Procter and Gamble
Diva International Inc.
Kimberly-Clark Corporation
Others.

Key Takeaways from Market Study

Over the next ten years, the feminine hygiene products market is expected to expand at a CAGR of 6.1%.
The market in China is expected to rise at the fastest pace over the decade.
Sanitary napkins are predicted to dominate the market in terms of market share.
Sales forecasts for feminine hygiene products for 2031 are anticipated to be around US$ 39 Bn.
In terms of value, the retail pharmacies segment is expected to dominate the market over the forecast period.
Demand for feminine hygiene products is expected to be driven by rising awareness regarding feminine hygiene, increasing per capita disposable income, growing standards of living, etc.

"Demand for feminine hygiene products in emerging and developing economies is expected to see a major boost as disposable income increases and lifestyle changes," says a Persistence Market Research analyst.

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More Valuable Insights on Offer

Persistence Market Research, a research and consulting firm, has published a new market research report on the global feminine hygiene products market that contains industry analysis of 2016-2020 and opportunity assessment for 2021-2031.

The report provides an in-depth analysis of the market through different segments, namely, product type, distribution channel, and region. The report also provides supply and demand trends along with an overview of the parent market.

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