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Automotive Window Films Market to Witness a Healthy Growth during 2019 - 2027
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Key Takeaways of Automotive Window Films Market Study
In a few years, the overall automotive market is expected to transform completely due to a shift in consumer preference towards the use of branded and durable products that improve vehicle driving experience as well as safety.
According to a study conducted by Specialty Equipment Manufacturers Association (SEMA), the preference for branded automotive accessories is more prevalent in the Americas automotive aftermarket. Manufacturers align their product offerings as per top-selling models of Toyota, Volkswagen, and Hyundai.
In extreme weather condition regions, the inside temperature of the vehicle is a considerable factor for a comfortable driving experience. Window films can reduce inside heat by up to 60%.
The automotive window films market is moderately consolidated; international players hold significant share in the market, with Eastman Chemical Company alone holding more than 10% share in the market.
Key Players to Retain Strong Market Positions
The automotive window films market is dominated by a handful of players who have good brand image, extensive R&D capabilities, and strong market presence. Tier-I manufacturers in the global automotive window films market - 3M, Eastman Chemicals Company, Saint-Gobain S.A., and LINTEC Corporation - are focusing on adding diverse products to their e-Commerce networks and building proprietary channels to increase their customer reach.
Moreover, key players are focusing on developing distributor networks through strengthening their dealers and distributors at a niche level for strong sales footprint. For instance, 3M Company is expanding its distributor network by appointing authorized dealers and distributors on a regional level.
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Related Reports:
Automotive Glass Market
https://www.persistencemarketresearch.com/market-research/automotive-glass-market.asp
The automotive glass market is expected to experience robust growth, with a 4.0% CAGR over 2018-2028. East Asia and Europe are expected to remain the largest regional markets in the global automotive glass market throughout the forecast period. Rising demand for luxury vehicles to spur the demand for automotive glass.
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