Male Grooming Product Market Latest Trends and Business Scenario – Procter & Gamble, Beiersdorf, Johnson & Johnson, L'Oreal, Unilever, Colgate-Palmolive, Coty, ITC Limited

A recent report titled ' Male Grooming Product Market Growth 2022: Market Size, Trends and Opportunity Outlook – Forecast to 2028 ' provides an all-inclusive analysis. The study also provides the Male Grooming Product market competitors share and region-wise analysis around the globe.

The Male Grooming Product market report provides information regarding market size, share, trends, growth, cost structure, global market competition landscape, market drivers, challenges and opportunity, capacity, revenue and forecast 2028. This report also includes the overall and comprehensive study of the Male Grooming Product market with all its aspects influencing the growth of the market. This report is an exhaustive quantitative analysis of the Male Grooming Product industry and provides data for making strategies to increase market growth and effectiveness.

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Male Grooming Product Market was valued at USD 55.22 billion in 2020, and it is projected to witness a CAGR of 4.29% during the forecast period, 2021 - 2026.

Markets Segmentation:

Top leading Companies Profiled in Male Grooming Product Market Report are Procter & Gamble, Beiersdorf, Johnson & Johnson, L'Oreal, Unilever, Colgate-Palmolive, Coty, ITC Limited, Koninklijke Philips, Edgewell Personal Care, Panasonic, Estee Lauder, LVMH, Shiseido, Kroger, AVON, KAO, L'Occitane, Mary Kay, Marico Limited, YOUR-LIFE

News and Updates

In May 2020, Gillette launched King C. Gillette, a complete range of grooming and beard care products for men. The range was categorized into three sections, such as shave and edge, trim, and care.

In September 2019, Gillette from Procter & Gamble introduced the latest product innovation in shaving razor products, Gillette SkinGuard, the razor that shaves while barely touching the skin. SkinGuard has two lubra strips that leave a soft and smooth feeling on the skin and is aimed at revolutionizing the shaving experience for men.

In December 2018, McNROE, with its brands, Wild Stone & Secret Temptation, announced its plans to strengthen its product portfolio and launched a shower gel, hair gel, face wash, and shaving foam under its Wild Stone Edge Series.

Market Overivew

The market for men’s grooming products has been moderately affected by the COVID-19 pandemic, owing to the fact that many social arrangement facilities and offices were closed. Therefore, these factors have reduced the use of men's grooming products, particularly shaving products. However, another notable trend is the rise of do-it-yourself (DIY) grooming. Many beauty salons have closed, and even in places where they have not, consumers are forgoing services because of concerns about close physical contact. As a result, men are experimenting with their looks during the lockdown regime, which has marginally increased the sales of men's grooming products.

The market is primarily driven by the increasing consciousness among male consumers about personal wellness and appearance. Moreover, due to the increasing penetration of media, there is a rising societal pressure to always look good, thereby fueling the grooming products available for men.

Grooming products refer to products that people use to keep themselves clean and make their face and skin look presentable. The men’s grooming products market is segmented by product type into shaving products and razors and blades. The shaving products segment is further classified into pre-shave and post-shave segments, with the former comprising shaving cream, pre-shave oil, shaving soap, and other pre-shave products. The post-shave sub-segment comprises after-shave, balms, and other post-shave products. The market is differentiated by distribution channel into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Market Segmented By Types

Skin Care

Hair Care

Shave Care

Perfumes & Fragrances

Other

Market Segmented By Applications

Online Sales

Offline Sales

Regional Analysis:

Asia-Pacific (China, India, Japan, South Korea, Australia, Indonesia, Malaysia, and Others), North America (United States, Canada, and Mexico), Central & South America (Brazil, and Rest of South America), Europe (Germany, France, UK, Italy, Russia, and Rest of Europe), Middle East & Africa (GCC Countries, Turkey, Egypt, South Africa and Other)

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Key Takeaways from Male Grooming Product Report

─Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals

─Understand the different dynamics influencing the Male Grooming Product market – key driving factors, challenges and hidden opportunities.

─Get in-depth insights on your competitor performance – Male Grooming Product market shares, strategies, financial benchmarking, product benchmarking, SWOT and more

─Analyze the sales and distribution channels across key geographies to improve top-line revenues.

─Understand the industry supply chain with a deep dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.

─Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.

─Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the Male Grooming Product

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In conclusion, the Male Grooming Product market report presents the descriptive analysis of the parent market supported elite players, present, past and artistic movement information which is able to function as a profitable guide for all the Male Grooming Product Industry business competitors. Our expert research analyst’s team has been trained to provide in-depth market research reports from every individual sector which will be helpful to understand the industry data in the most precise way.

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