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With Jeremy McGilvery increase the power of your email marketing

02-03-2022 02:05 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: RS Web Work

Jeremy McGilvery - increase the power of your email marketing

Jeremy McGilvery - increase the power of your email marketing

Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket.

To stand out from the junk mails, follow Jeremy McGilvery's suggestions below to increase the power of your email marketing.

1. No "image only" email, use text mail instead

First, email with image will put extra loading on the email server, which will make the processing time longer. Second, some email servers will mark those "image only" emails as junk mails or spam mails. This, of course, will lower the chance to deliver the mail to your customer.

2. No attachment

Similar to the above case, emails with attachments will put extra loading on the email server. Under the threat of a virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, nowadays, most users are very sensitive to those unknown email attachments and they will not take risks to open the attachment.

3. No fancy HTML email

HTML email can provide a feature-rich interface. However, not all email clients support the HTML email well. Even the email clients claim they support HTML email, different email clients perform differently. If the email clients cannot support you well, how can your customer read the message? Moreover, many users set the email client as "Do not load the image automatically", your email will have many blank areas in this case.

4. Write down the recipient's name

This will raise the customers' interest because they don't want to skip any message that is related to them.

5. Provide your sender address

Some email servers will block those emails with invalid sender addresses, or emails' sender addresses that do not exist in the recipients' address book. So don't hide your name, let your customer knows who you are.

Next time follow these guidelines to make your marketing email stand out from bulk of junk mail

RS Web Work
1 Riverway Ste. 1724, Houston, TX 77056
800-746-1522

RS WebWork is associated with Jeremy McGilvery Digital Marketing Agency.

Jeremy McGilvery is Houston's No.1 marketing agency and consultant and provides high-quality website design and development services.

Jeremy McGilvrey is the topmost-rated freelancer on Upwork. https://www.upwork.com/hire/freelance-marketers/

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