Press release
omadic Display and Capture Technologies offer lead management tool
Springfield, VA — 08/06/07— Nomadic Display, a world leader in portable and modular display solutions, and Capture Technologies, a developer of software-based lead management tools for the event marketing industry, have joined together to provide exhibitors with a breakthrough in customer care. Starting mid-August, companies purchasing an 8’ or larger Nomadic Display will receive a complimentary copy of LeadWare Marketing Edition from Capture Technologies.This offer attests to both Nomadic Display and Capture Technologies’ commitment to helping their customers succeed. “Corporate marketers are being asked to demonstrate results on their face-to-face events. We know that integrated programs with multiple touch-points are the key to achieving results. And we recognize that many marketers face internal struggles along the path to program measurement. So we bundled best-in-class prospect management tools with our exhibit solutions to help our customers improve their performance before, during and after the show,” says Gwen Parsons, Senior Vice President of Marketing, Nomadic Display.
LeadWare Marketing Edition, which retails for $500, is a lead capture and management tool that enables event managers to import leads from multiple events and different types of scanning devices to create a single, unified database. This database can then be used to create target lists for specific campaigns, launch pre-event promotion emails, deliver post-event fulfillment, and generate reports to management. The contact list can then reside in LeadWare of be exported into another database or CRM
program.
The offer is also retroactive. All current 8’ and larger Nomadic Display owners can receive a complimentary copy of LeadWare with proof of ownership.
“LeadWare users represent many of the most recognized companies in the world including Hewlett Packard, Canon and Xerox. Pairing a Nomadic display with LeadWare Marketing Edition gives an exhibitor a formidable competitive advantage on the tradeshow floor,” says Steve McWilliams, Vice President of Sales, Capture Technologies.
Nomadic Display
5617 Industrial Drive, Suite E, Springfield, VA 22151
Media Contact:
Mabel Kenyon
703-866-9200
eobiso-kenyon@nomadicdisplay.com
Nomadic Display revolutionized the display industry 30 years ago with the invention of pop-up technology. Today, the company is a leading producer of portable and modular exhibit systems with manufacturing facilities in suburban Washington, DC and Ireland. Nomadic products are sold through 200 showrooms worldwide. To learn more, visit nomadicdisplay.com
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