Italy Buy Now Pay Later Market Outlook and Opportunities in Grooming Regions : Edition 2022-2028

Italy Buy Now Pay Later Market Size and Forecast to 2021 – 2028 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand, and supply data. The research analysts provide a detailed description of the value chain and its distributor analysis. This Market study provides comprehend Buy Now Pay Later data that enhances the understanding, scope, and application of this report.

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Market Overview:

The growth of the BNPL model in Italy has been driven by the need for a more convenient and transparent alternative payment solution that can align with consumers' evolving preferences in the country. The rising market opportunities have attracted a lot of deferred payment providers in the Italian market.

BNPL payment in the country is expected to grow by 67.7% on annual basis to reach US$ 2,907.9 million in 2021.

Along with homegrown BNPL companies such as Scalapay and Soisy, global players including Clearpay and Klarna have also launched their deferred payment solution for Italian consumers. All of these BNPL operators are creating customized partnerships with merchants and retailers to drive their market share in the growing BNPL space in Italy. expects more niche-focused deferred payment service offering over the next four to eight quarters. For instance, strategic partnerships of BNPL provider with conventional banks, retailers, and travel agencies are likely to increase.

Moreover, the expected double-digit growth in the Italian e-commerce industry in 2021 and beyond is also likely to boost the country's adoption of deferred payment services over the next forecast period. However, implementing a new regulatory framework might impact the growth of the BNPL industry in the country.

In Italy, domestic BNPL providers are raising funds to compete against global BNPL players. For instance, in January 2021, Scalapay raised US$48 million, marking the first significant funding for the Milan-based Italian BNPL startup since its launch in 2019. The BNPL provider plans to use the funding round to continue building its tech platform while expanding its services in other European markets. Notably, the deferred payment startup has begun working on its efforts to break into the other overseas markets, such as the United States.

Medium to long term growth story of BNPL industry in Italy remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.6% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 1,734.5 million in 2020 to reach US$ 16,871.3 million by 2028.

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The study objectives of this report are:

To study and analyze the Italy Buy Now Pay Later size (value and volume) by the company, key regions/countries, products and application, history data from 2020 to 2027, and forecast to 2028.
To understand the structure of Buy Now Pay Later by identifying its various sub-segments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key Italy Buy Now Pay Later manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
To analyze the Buy Now Pay Later with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Buy Now Pay Later submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.           

Key Reasons to Purchase Italy Buy Now Pay Later Market Report:

-The report analysis by geography highlighting the consumption of the product/service within the region also as indicating the factors that are affecting the market within each region
-The report provides opportunities and threats faced by the vendors in the Italy Buy Now Pay Later Industry
-The report indicates the region and segment that's expected to witness the fastest growth
Competitive landscape includes the market ranking of the main players, along with new product launches, partnerships, business expansions, and acquisitions.
-The report provides extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the main market players
-The report gives the present as well as the future market outlook of the industry regarding recent developments, growth opportunities, drivers, challenges, and restraints of both emerging also as developed regions

The research includes historic data from 2015 to 2021 and forecasts until 2025 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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