Blue I Water Technologies is Expanding Operations: Effi Capital investing $3 million in the company

Blue I Water Technologies is Expanding Operations:
Effi Capital investing $3 million in the company

**Blue I Water Technologies, provider of advanced water analysis and control solutions, continues to expand operations with the backing of a $3 million strategic investment from Effi Capital group.**

Effi Capital group is prominent in the South American markets, particularly Brazil. Its current investment with Blue I is intended to extend the company’s presence in various geographies by expanding its client base and distribution opportunities in South America, China, and India.

“We have invested a lot in technology development over the past few years and brought advanced products to the marketplace,” says Blue I CEO Jacob Azran. “We have introduced high-precision analyzers for municipal drinking water systems and for the food and beverage industry, as well as highly sensitive quality analysis and control systems that provide accurate measurements in sea water and colored water. Blue I also developed PRIZMA, the most advanced water monitoring and controlling system in the swimming pools market segment. The Effi Capital investment will accelerate the company’s expansion into designated market segments, including potable water, swimming pools, and industrial uses of water such as food, beverage, and pharmaceutical production.”

“We chose to invest in Blue I after closely examining its range of products and identifying business opportunities for its technologies in today’s growing economies,” says Effi Shakedi, CEO of Effi Capital. “The most prominent of these opportunities is the water market in South America, which is currently undergoing accelerated standardization and automation and is leaning towards online monitoring of drinking water in its countries.”

This is Blue I’s second round of investment. In 2011, the shareholders invested 5.5 million shekels ($1.4 million) to support the company’s technology development and allow it to break into new markets. The company is controlled by the Shaked family through Shaked Global Group (CEO Guy Regev); Tene Investment Funds (Senior Manager Dr. Ariel Halperin; portfolio companies include Caesarstone, Chromagen, and Hanita Coatings); Agada LLC (by TN Ventures, CEO Tamar Naor); and Docor International BV (CEO Alon Dumanis), a Dutch investment company and subsidiary of the Van Leer Group Foundation.

Blue I Water Technologies, an Israeli company, was established in 2003 with the development of a number of unique technologies for water quality monitoring and treatment. Its products are leading global technology in detecting chlorine and other components in sea water and in controlling municipal water systems. They are pioneering the most advanced methods of monitoring water for the food and beverage industry, the petroleum and petrochemical industry, and public and private swimming pools.
Clients include Israeli and international industry leaders such as Mekorot, Coca Cola, BAZAN Oil Refineries Ltd., Israel Electric Corp, Euro Disney, Total, and the Olympic swimming pool in Beijing.

Jacob Azran, formerly a senior staff member at Orbotech, was appointed CEO of Blue I in 2011.

Blue I Water Technologies is a global provider of advanced controllers and analyzers for the water treatment market. Blue I devices identify, quantify and analyze the chemical components of water and measure parameters such as Chlorine, pH, Redox, turbidity, conductivity or temperature.

The Company’s worldwide customers use Blue I leading technologies to optimize water-based processes and analysis in a variety of applications, industries and environments, including the chemical industries; food and beverage industries; potable water purification facilities; oil and gas industries; off-shore environments; swimming pools and spas.

Blue I Water Technologies’ on-site products offer accurate measurements at reduced total-cost-of-ownership (TCO). Moreover, the analyzers’ high-precision measurements excel even in harsh conditions and challenging environments.

Blue I Water Technologies has developed cutting-edge technologies to serve variety of water measurement needs:

A highly accurate colorimeter technology
A versatile, multi-Parameter, amperometric technology
A revolutionary, automated, electro-optic technology

Blue I Water Technologies’ extensive field experience and patented technology make it the ideal partner for a wide range of water analysis applications. The Company's products operate at leading industrial and municipal factories around the world.

Rachel Feldman
Strategy & Values Ltd.
29 Hanatziv St., Tel Aviv, Israel
Tel: +972-54-3933092
rachel@shayporat.com

This release was published on openPR.