South America Manuka Honey Market is estimated to grow with a CAGR of 5.0 % from 2021-2028

The manuka honey market in South America is expected to US$ 39.62 million by 2028 from US$ 26.81 million in 2020. The market is estimated to grow at a CAGR of 5.0% from 2020 to 2028.

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The SAM region consists of several developed and developing economies, such as Brazil, Argentina, and the rest of South and Central America. The region is contributing to the growth of manuka honey in relation to the rising health consciousness among the consumers. Growing expenditure on nutrition and health, rising disposable income, and the health benefits associated with manuka honey are among the key factors driving the growth of the manuka honey market in South and Central America. Moreover, rising investments by major players to optimize the supply chain and improve operations are expected to boost the manuka honey market growth in the coming years.

Brazil has the highest number of COVID-19 cases, followed by Argentina, Chile, Peru, and Ecuador among others. The government of South and Central America has taken an array of actions to protect their citizens and contain COVID-19’s spread. It is anticipated that South America will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the U.S, which are important trade partners. Containment measures in several countries of South and Central America have reduced economic activity in the food and beverages sector for at least the next quarter, with a rebound once the epidemic is contained.Furthermore, the ongoing pandemic has drastically altered the status of the manuka honey industry and has negatively impacted the growth of the market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the manuka honey market. However, as the economies are planning to revive their operations, the demand for manuka honey is expected to rise globally. Although the focus over just-in-time production is another concerning factor hindering market growth. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for manuka honey is expected to take huge leaps.

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Leading Companies Reviewed in The Market‎ Report Are:
100% Pure New Zealand Honey
Arataki Honey
Comvita
Manuka Health
Oha Honey
Capilano Honey Ltd
Streamland
Wedderspoon Organic

Manuka honey medicinal products are available in the form of tubes, tablets, capsules, soft gels, and among others. These medicinal products can treat various health-related issues, such as prevention from acne, sinus, sore throat, and treatment of a broad spectrum of surgical and chronic wounds. Other advantages of manuka honey include clearing infections, clearing up blemishes on skin, helping heal cuts and scrapes, easing stomach aches, boosting the immune system, providing energy, and improving digestion. The manuka honey is possibly the most stimulating medical-grade products used in hospitals to skin infections and heal wounds, mainly those non-responsive to standard treatments such as bacteria that are resilient to antibiotics. Rising antibiotic resistance is currently one of the world's most prevailing human health issues. Consumer’s changing lifestyle, rising health concerns, increasing healthcare costs, and growing preference for a fit and active lifestyle are the key factors driving the demand for the manuka honey for medical purposes. Therefore, the robust application of manuka honey in almost all health conditions coupled with increasing consumer preference for honey to achieve an active and disease-free life, is anticipated to propel the demand for manuka honey in the coming years.

Key Market Segments:
South America manuka honey market is segmented based on nature, type, and distribution channel Based on nature, the South America manuka honey market based on nature is segmented into organic and conventional. The conventional segment accounted for the highest share in the market in 2020 and organic segment is expected to be fastest growing during forecast period. Based on type, is segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for the highest share in 2020 and UMF 20+/MGO 829 mg/kg (ppm) segment is expected to be the fastest growing during forecast period. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores and others. The supermarket/hypermarket segment accounted for the highest share in 2020 and online store segment is expected to be the fastest growing during forecast period.

South America Manuka Honey market – by Types:
UMF 5+/MGO 83 mg/kg (ppm)
UMF 10+/MGO 263 mg/kg (ppm)
UMF 15+/MGO 514 mg/kg (ppm)
UMF 20+/MGO 829 mg/kg (ppm)

South America Manuka Honey market – by Country:
Brazil
Argentina
Rest of SAM

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