WWP Beauty’s ColorVue Lipstick proves sustainability can be sexy, timeless and playful.

Los Angeles, Nov. 30, 2021 (GLOBE NEWSWIRE) -- WWP Beauty, a world-class, full-service supplier to the
global beauty industry, has launched its ColorVue Lipstick collection. Musa Dias, WWP Beauty CMO
commented, “This collection showcases the components’ ability to resonate with the style of many different
brands and their personas’, showing them how easy it is to integrate a highly sustainable component into their
existing line.” The ColorVue Lipstick collection proves that sustainable packaging can be sexy, timeless, or
playful.
ColorVue’s Proven Sustainability
“Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design,
that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our
EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions,” said Michael Tognetti,
WWP Beauty’s Senior Director, Global Sustainability.
A Patented R2 Mechanism
A unique design feature of the ColorVue Lipstick includes its patented R2 mechanism, creating a new gesture
where the customer revolves the sleeve of the lipstick, to reveal the bullet. This elevated customer experience
and new gesture give this component a simple and innovative twist that is different from a traditional lipstick
package.
Award-Winning Design
In recent months, the ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021
Pentawards. This honorable win was an exciting recognition of the package's sustainable, high-quality design.
The ColorVue launch follows many other sustainable launches for WWP Beauty including their Refill Revolution
stock packaging collection, Zero+ turnkey collection, and their PCR Touchless Tubes collection.

WWP Beauty
15 Vreeland Rd. Suite 400
Florham Park, NJ 07932

About WWP Beauty
WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry
through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of
formula, packaging, and accessories, paired with their in-house manufacturing capabilities allow them to stand out
as the source for everything beauty. Through a worldwide team of beauty experts that span across North
America, EMEA, and APAC, WWP Beauty offers their customers global support at the local level. To learn more,
visit our website at www.wwpbeauty.com.

This release was published on openPR.