Press release
Traditional Toys and Games Market Grow at 4% CAGR Between 2021 and 2031
According to a recent market analysis by Future Market Insights (FMI), sales in the global traditional toys and games market are slated to reach US$ 90 Bn in 2021, expanding at a 4% CAGR over the forecast period 2021-2031.Sales of traditional games and toys increased at a 4% CAGR between 2016 and 2020, finds FMI. Due to the lockdown restrictions imposed to curb the COVID-19 outbreak, demand for traditional games and toys for at-home entertainment increased at a significant pace.
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As physical stores were temporarily shut down, manufacturers actively shifted towards online sales channels to keep sales of traditional toys and games afloat. As per the report, the global traditional toys and games market registered year-over-year growth by 2% between 2020 and 2021.
Key Takeaways:
• Sales of construction games are expected to continue gaining traction over the assessment period.
• Based on material, plastic traditional toys and games will continue dominating the market.
• Demand for traditional toys and games for children under the 3-4 years age group is expected to gain momentum.
• In terms of sales channels, online retail is expected to account for a dominant share of the global traditional toys and games market.
• The U.S. is anticipated to dominate the North America toys and games market due to growing demand for licensed toys and games among millennials.
• The U.K. will continue exhibiting high demand for traditional toys and games owing to growing popularity of technology-enabled toys.
• China will emerge as a lucrative traditional toys and games market due to the expansion of ecommerce and wide availability of products in the country.
• Japan and South Korea are expected to account for 35% and 21% of the total traditional toys and games market share over the forecast period.
Competitive Landscape
Dream International Limited, Hasbro, Inc., Jakks Pacific Inc., Mattel, Inc., Lego A/S, BANDAI NAMCO Holdings Inc., LeapFrog Enterprises, Inc., Spin Master Corp, Tomy Co., Ltd., Playmates Toys Limited, Games Workshop Group PLC, Kids Ii Inc., Madame Alexander Doll Company LLC, Mega Brands Inc., Melissa & Doug Inc., Funskool (India) Limited, Funko LLC, K'NEX Brands, L.P., Ravensburger AG, and MGA Entertainment, Inc. are among the leading players operating in the global traditional toys and games market.As per FMI, top 5 players operating in the traditional toys and games market are anticipated to hold 10-15% of the total market share in 2021.
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By Segmentation:
By Product Type:
• Games/Puzzles
• Infants/Toddlers/Preschool Toys
• Plush
• Outdoor & Sports Toys
• Model Vehicles
• Dolls
• Construction sets
• Art and Crafts
• Remote control toys
• Educational toys
• Dress up and role play
• Ride on vehicles
By Material:
• Plastic
• Textile
• Metal
• Wood
By Age Group:
• 0-18 months
• 19-36 months
• 3-4 years
• 5-8 years
• 8-10 years
• 11-14 years
By Sales Channe:
• Hyper/Super market
• Online
• Franchised Outlets
• Departmental Stores
• Others (Discounters, variety stores)
Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa
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Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights and an aerial view of the competitive framework and future market trends.
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