Baby Bath and Shower Products Market Grow At 6.5% CAGR Between 2021 - 2031

As per FMI analysis, baby bath and shower products market outlook remains positive with sales projected to rise at 6.5% CAGR between 2021 and 2031. Baby bath and shower products demand showcased 5.5% year on year growth in 2021 over 2020. The overall market valuation is projected to surpass US$ 2.24 Bn in 2021.

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The U.S. has emerged as an exceptionally lucrative market for baby bath and shower products. After bucking initial challenges posed by COVID-19 outbreak, the U.S. market will register 1.8% year on year in 2021. Across North America, the overall baby bath and shower product market demand will top US$ 536.3 Mn by 2031.
FMI in its latest study has forecasted the market to rise at a CAGR of 6.1% between 2021 and 2031, in terms of volume of sales.

Key Takeaways from the Baby Bath and Shower Products Market Study
• The U.S. will remain a leading baby bath and shower products market, accounting for over 76% of sales in North America in 2021.
• Rising demand natural and chemical-free ingredients in baby shampoo and soaps is expected to drive the sales in the Japan and South Korea.
• In terms of product type, soap and shower gel is expected to hold a dominance through the forecast period.
• Baby bath and shower products demand to rise at 4.8% in the U.K. Sales however will surge at a higher pace in France and Spain.
• Despite hypermarkets/ supermarkets’ dominance, sales via online retailers are expected to increase at a higher rate.
“The implementation of biotechnology by manufacturers is allowing them to revolutionize baby bath and shower products manufacturing. In the coming years an increasing number of market players are likely to focus on advanced technologies to gain competitive edge,” says an FMI analyst.

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Competitive Analysis:
Some of the key players present in the baby bath and shower products market are Kimberly Clark, Johnson & Johnson’s Company, Procter & Gamble, Unilever, Wipro, Burt's Bees, Avon Products, Inc., Beiersdorf AG, Loreal SA, Chicco, Babyganics, Himalaya, Sebapharma, Weleda, and Green People among others. Aggressive promotional strategies, advertisements, and new product launches have driven sales growth of baby bath and shower products globally.

By segmentation:
By Product Types:
• Shampoo
• Conditioner
• Soap and shower gel
• Others
By Price:
• Premium baby care products (>US$ 50)
• Mass baby care products (US$ 0-US$ 50)
By Sales Channel:
• Hypermarkets/ Supermarkets
• Specialty Stores
• Multi-brand Stores
• Online Retailers
• Wholesalers & Distributors
• Other Sales Channels
By Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)

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