California Artist Michele Pred incorporates new cell phone technology with art in Los Angeles Gallery

CODE SWITCHING
August 2 – September 16, 2007
Artists Reception: Thursday, August 2, 6-9PM

SAN FRANCISCO, Calif. — July 29 2007 – Artist Michele Pred will be unveiling her latest work at the Red House Gallery in a group show in Los Angeles, CA. The new piece utilizes Semacode, a program that allows cell phones to read barcodes in order to link the user to an encoded URL. The cell phone included in the interactive art piece will grant the viewer the opportunity to scan an artist customized bar code. The buyer will receive the Nokia internet capable phone in addition to the print of the bar code. Pred thanks Semacode for their technical support. Semacode is a high-tech company located in Waterloo, Ontario. The company develops and commercializes technology to read barcodes with mobile phones.

Code switching is a Quorum San Francisco exhibition. In 2005 Michele Pred founded Quorum SF, an art collective of Bay Area artists, curators, critics, and art dealers whose main goal is to generate and support intellectual community. . www.quorum-sf.org

Additional participating artists: Susannah Bettag, Jordan Essoe, Rodney Ewing, Raymond Haywood, Andy Diaz Hope, Andrew Junge, Trek Kelly, Tania Ketenjian, Paul Madonna, Laurel Roth, Douglas Schneider, and Harry Siter.

Exhibition Details: “Code-Switching” will be open August 2 – September 16, 2007 at Red House Gallery, 1224 Abbot Kinney Blvd. Venice, CA 90291 T: (310) 452-3264 F: (310) 581-2866. Gallery Hours are Monday through Friday 10am – 5pm and weekends by appointment.

For further information about Semacode please see New York Times article from April 1, 2007.
http://select.nytimes.com/gst/abstract.html?res=F40C14FC35540C728CDDAD0894DF404482

Pred is represented by the Nancy Hoffman Gallery in New York.

For images and/or additional information please contact Michele Pred at (510) 388-2628


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Michele Pred
1450 4th St #5
Berkeley, CA
94710

www.michelepred.com

Michele Pred is a conceptual collage/installation artist who works with recycled, confiscated and found objects that are imbued with cultural and political meaning.

Her work has been reviewed and featured by The New York Times, The International Herald Tribune, ARTnews, Art in America, Associated Press Television, CNN, MSNBC (Keith Olbermann), The San Francisco Chronicle, Corriere della Sera (Italy), TV4 and Dagens Nyheter (Sweden).

Her artwork has been exhibited in museums, galleries and fairs in London, Stockholm, Bologna, New York, Miami, Los Angeles, Chicago and San Francisco. Her work is part of the permanent collection at the di Rosa Preserve in Napa, CA and is held in numerous private collections.

Michele Pred received her BFA from the California College of the Arts, where she is currently an adjunct professor. She is represented by the Nancy Hoffman Gallery in New York .

This release was published on openPR.