Automotive Films Market 2021: Industry Overview, Trends, Growth and Forecast 2027

Precision Business Insights published a research report on “Automotive Films Market Analysis by Application (Exterior, Interior,), By Function (NVH, Protection), By Product (Paint Protection Films, Tinting Films, Wrap Films, NVH Film Laminates), By Channel (OEM, Aftermarket) and Geography (North America, Latin America, Europe, Asia Pacific and Middle East and Africa) - Global/Region/Country Forecast to 2027”.

The automobile film is a thin laminate that is applied to the interior and outside of a car to provide increased security and privacy to the vehicle's passenger or owner. Polyester, polystyrene, polycarbonate, and polyvinyl chloride, among other materials, are frequently used in automobiles. These films improve the vehicle's overall appearance while blocking solar UV rays and lowering glare from the sun.

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One of the primary factors driving the growth of the automotive films market is the rise in demand for mobile advertising around the world. Increased demand for components such as adhesives, scratch-resistant coatings, alloys, UV inhibitors, release liner, polyester sheet, dyes, and metals to improve the durability and performance of window tints, as well as an increase in demand for components such as adhesives, scratch-resistant coatings, alloys, UV inhibitors, release liner, polyester sheet, dyes, and metals to enhance the durability and performance of window tints, are driving market growth. The market is also influenced by an increase in demand for interior application of the product due to increased demand for tinting films and NVH film laminates, as well as an increase in concern for safety, security, and privacy. Furthermore, the automotive films market benefits from industrialization, an increase in demand for paint protection due to greater maintenance costs, and increased customer awareness.
Furthermore, in the projection period of 2021 to 2028, rising demand for passenger automobiles and rising living standards provide profitable prospects for market players. The expensive cost of installation, on the other hand, is projected to stifle industry expansion. In the forecast period of 2021-2028, strict rules for automotive films in various countries are expected to pose a challenge to the automotive films market.

The automotive films market is categorized on the basis of vehicle type, film type, application, function, and distribution channel. In terms of film type, the automotive films market is categorized into automotive wrap films, automotive window films, paint protection films, tinting films, NVH film laminates, and wrap films. In terms of vehicle type, the automotive films market is bifurcated into passenger cars and commercial vehicles. In terms of application, the automotive films market is divided into interior and exterior. In terms of function, the automotive films market is categorized into protection and NVH. Based on distribution channel, the automotive films market is divided into Original Equipment Manufacturers (OEMs) and aftermarket.

Owing to the growing use of wraps to personalise automobiles in the region, North America dominates the automotive films market. Because of the rise in consumer knowledge of the benefits offered by the product in the region, Asia-Pacific is predicted to be the fastest expanding market during the projection period of 2021 to 2028.

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Some of the major key players in the automotive films market are Nexfil Co, Ltd. Eastman Chemical Company, Lintec Corporation, Avery Dennison Corporation, Saint-Gobain Performance Plastics, Garware Polyester Limited, Ergis S.A., Hexis S.A., Johnson Window Film Inc.

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