Shisha Tobacco Market Value to Grow by Almost $26 Billion During 2018-2028

Shisha tobacco is an intoxicant that contains washed or unwashed tobacco as a base ingredient (~83% of the mixture), which is infused with additives such as water, glycerin, and aromatic molasses sugar, and smoked through a water pipe apparatus. As a traditional form of smoking in many countries, shisha tobacco smoking has acquired a variety of regional names, such as narghile, hookah, water pipe, hubble bubble smoking, and bong pipe smoking, amongst others.

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Lying in the low growth-high value quadrant, global demand for shisha tobacco is forecast to expand at a sluggish rate of 2.6% annually to US$ 26 Billion by 2028.

Key Takeaway:
• Shisha tobacco smoking being marketed as a ‘healthy alternative’ to conventional cigarette smoking.
• In developed economies, ‘guilt-free’ smoking arising from the misconception that water absorbs most of the nicotine during in shisha, is also favoring the global sales of shisha tobacco.
• Sensory appealing characteristics of shisha tobacco as opposed to other forms of smoking
• In the Middle East, extensive khat chewing is a precursor for shisha tobacco smoking in the region, thus, fueling sales of shisha tobacco.
• Flourishing HoReCa sector and worldwide social acceptability of ‘water pipe smoking’ culture, in developed and developing regions alike.

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Competitive Analysis:
Some of the Companies Listed as Follows: Nakhla, Godfrey Phillips India, Starbuzz, Eastern Tobacco, AL-WAHA, Mazaya, AlFakherdr, Al-Tawareg Tobacco, Shiazo, MujeebSons, Fantasia, Social Smoke, AL RAYAN Hookah, Cloud Tobacco, Haze Tobacco, Alchemisttobacco, Fumari, Dekang

By Segment:
The shisha tobacco market is segmented on the basis of:
• Product Type
• Flavour
• Distribution Channel

Based on product type, the shisha tobacco market is classified into strong shisha tobacco, mild shisha tobacco, and light shisha tobacco. This distinction is based on the approximate content of nicotine in different variants of shisha tobacco.

Based on flavour, the market for shisha tobacco is divided into fruit, mint, chocolate, caramel, and blended flavours. The fruit flavour of shisha tobacco is further sub-segmented into berry, apple, melon, citrus, and tropical flavours.

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Based on distribution channel, the market for shisha tobacco is divided into direct and indirect distribution channels. The indirect distribution channel includes modern trade, specialty stores, convenience stores, and online retailing.

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