Skin Lightening Products Market Growth At CAGR of 12.8% between 2021-2031

The global skin lightening products market is estimated to reach US$ 1586 Bn by 2031, as per a study by Future Market Insights. Manufacturers and brand holders identify product’s efficiency and effectiveness as exceedingly important factors to convert the product’s unique selling proposition (USP) into a bigger market share.

According to the report, the rising cases of melasma are among leading factors enabling skin lightening products sales. Melasma can be defined as acquired hyperpigmentation on the skin, and occurs due to a number of reasons, such as genetic predisposition, ultraviolet radiation, hormonal factors, and drugs. Topical therapies along with minimally invasive surgeries are becoming extremely popular in the treatment of melasma across the globe.

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Key Takeaways of Skin Lightening Products Market Report
• Skin lightening product sales will continue rising, especially in the lotion and creams category
• The U.S. has emerged as a highly lucrative market, accounting for over 90% sales in North America
• The presence of some of the leading market players is pushing y-o-y growth in the U.K. at 3.3%
• The expansion of beauty industry will continue fuelling sales in Germany and France
• Japan will remain an exceedingly lucrative market, accounting for over 50% sales in East Asia

Competitive Landscape
Skin lightening products comprising natural solutions are taking away the momentum from synthetic compositions. On the hindsight, manufacturers are increasingly adopting discreet, innovative and sustainable packaging to comply with the consumer requirements; consequently, brand promotion is taking place on a parallel path.

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L'Oréal S.A, Beiersdorf AG, Unilever PLC, Procter & Gamble Company, Shiseido Company, Estée Lauder Companies Inc, Avon Products Inc., VLCC Health Care Limited, Lotus Herbals Private Limited, Clarins Group, Himalaya Global Holdings Limited, Kaya Limited, Kanebo Cosmetics Inc., RichFeel Hair & Beauty Pvt. Ltd., Eveline Cosmetics, Rozgé Cosmeceutical, Bio Veda Action Research Private Limited, Civant LLC, Sabinsa Corporation, and Sanora Beauty Products, among others etc. are few prominent brands operating in the market.

By Segment:
Product Type
• Lotions and Creams
• Foam Skin lightening Products
• Gels Skin lightening Products
• Serum and Toner
• Scrubs
• Others
End User
• Men
• Women
Price Range
• Economic (US$ 10-50) Skin lightening Products
• Mid-range (US$ 50-200) Skin lightening Products
• Premium (US$ 200 & Above) Skin lightening Products
Nature
• Natural/Herbal Skin lightening Products
• Synthetic Skin lightening Products
• Organic Skin lightening Products
Sales Channel
• Pharmacies
• Hypermarkets/ Supermarkets
• Specialty Outlets
• Convenience Stores
• Beauty Stores
• E-Retailers
• Others
Region
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)

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Most of the established companies have developed omni-channel retailing for improved sales. In case of a startup, cost and resource perspective reinstate the priority of direct to sales channel and an online platform. Stay-at-home and socializing restrictions have dramatically affected the dynamics of online retailing.

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Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights and an aerial view of the competitive framework and future market trends.

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