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Mobile Analytics Market to Witness a CAGR of 17.0% by 2027 | Yahoo Inc., Mixpanel Inc., Crittercism Inc., Google Inc., Upsight Inc.,

Mobile Analytics Market to Witness a CAGR of 17.0% by 2027 | Yahoo

United States/New Jersey: The global mobile analytics market was valued at US$ 2,616.18 Mn in 2019 and is expected to exhibit a CAGR of 17.0% during the forecast period (2019-2027)

Mobile analytics is one of the fastest-growing areas within the field of internet marketing and online businesses. Mobile web analytics compares the behavior of mobile site visitors in much the same way to regular web analytics. Mobile web analytics is applicable to the collection of information about visitors who access a site via their mobile phone, instead of a desktop. With the rising popularity of smartphones, more people are using their mobile phones to access the internet, whether for shopping or simply surfing the net. Mobile analytics application development has the potential to provide insight into customer buying habits and the factors that influence users to purchase a product. The information gathered through the mobile analytics application can be combined with customer data and other analytics to determine the factors that motivate an individual to make a purchase and how best to target this person in order to drive the most effective business results

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This study contains data on the industry's market growth as well as major segmentation factors that assist the worldwide Mobile Analytics Market thrive in the modern day. The study also highlight the significance of the worldwide Mobile Analytics Market's geographical categorization. The global Mobile Analytics Market will eventually generate more revenue and will have a larger market size than the previous projection period due to increased demand.

Major Key players in this Market:

Yahoo Inc., IBM Corporation, Mixpanel Inc., Crittercism Inc., Google Inc., Upsight Inc., Webtrends Inc., Amazon Web Services Inc., Adobe Systems Inc., and Netbiscuits

The growing need for real-time analytics for personalized ads and increasing investment in digital advertising in mobile platforms are key factors propelling the growth of the global mobile analytics market. The rising number of mobile users worldwide and growing investment in mobile apps by key players are expected to augment the growth of the global mobile analytics market. According to the KPMG, in 2019, India had approximately 500 million smartphone users. This combined with the country’s young and diverse population makes it well-positioned to transition to m-governance. Moreover, India is the fastest-growing application market in the world and the # 1 market in terms of app downloads, as of 2019. Rapid adoption of smart TV is expected to offer lucrative growth opportunities for the players in the near future.

Regional Classification

The primary regions covered in the study report include North America, Europe, Asia Pacific, Central and South America, as well as the Middle East and Africa. The specialists who worked on this area of the study looked at a variety of industries that are driving development and might give manufacturers with profitable expansion prospects in the future years. The study also contains sales and revenue prediction data by region and nation for the years 2021-2027.

Recent Updates

In December 2019, Amazon Web Services Inc. introduced new analytics capabilities Redshift RA3 to let customers scale compute and store separately
In June 2017, Adobe Systems Incorporated introduced voice analytics capabilities in Adobe Analytics Cloud.
In February 2021, App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile announces its newest innovation designed to put data-driven insights in the hands of executives — the App Annie Pulse app
North America is expected to emerge as the fastest-growing market over the forecast period and this is accredited to the increasing launch of a new product by key players in the region. For instance, in May 2021, Qlik® today announced an enhanced mobile analytics experience with Qlik Sense® Mobile for SaaS, one of four key features being delivered in Q2 across Qlik’s SaaS data integration and analytics platform.

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