Press release
Peter Johnson and Paul Clifford to Address NYC Legal Marketing Association
WHY LAW FIRMS LOSE CLIENTS AND WHAT YOU CAN DO ABOUT IT TODAY - SUPERSATISFY!PAUL CLIFFORD AND PETER JOHNSON TO ADDRESS NYC LMA ON 1/19
Twenty-two percent of clients say they're considering-or are already-going elsewhere because of issues with their current law firms. Less than 30 percent say they're "completely satisfied" with their firms. There is a significant disconnect from what the client's own lawyer believes about the professional relationship under scrutiny. Often the two parties talk right past each other, and if the client isn't convinced that a firm isn't doing business his way, he will ultimately defect. Never assume a client's loyalty; treat them like prospects, and you can't go wrong.
Using videos of actors in the roles of client and lawyer, Law Practice Consultants' Paul Clifford and Peter Johnson will demonstrate how seemingly successful working relationships subtly grow apart. The remedy? Meet, listen, learn and respond. And pay attention; lawyers talk too much, and when they do listen, too often it's only for a pause into which they can leap.
You will learn about how to build relationships, grow clients (the famous 80/20 rule) and how to advise your attorneys to conduct purposeful relationship-focused meetings with clients. The goal - to make all clients supersatisfied. Because the supersatisfied client delivers new work and valuable referrals.
Peter and Paul will coach you in the art of coaching and incenting your lawyers to be more client-focused, to listen and to respond. Besides an animated, fast-paced and interactive presentation, you will take away a business development planning form for use with attorneys and useful anecdotes to nudge your attorneys in the right direction.
For more information, contact:
Karen Katz, Esq.
Law Practice Consultants
115 Broad Street, 6th Floor
Boston, MA 02110
617-535-3267 (desk)
617-535-3367 (fax)
www.lawpracticeconsultants.com
kkatz@lawpracticeconsultants.com
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