Mascara Market Is Booming Worldwide by 2027 | L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido

The Mascara market is a comprehensive market research report which provides market analysis with a historical & futuristic perspective for the following parameters; market size, revenue, demand, and supply data (as applicable). The report offers a detailed market analysis to provide a research study on the global Mascara market. Some of the tools used for this are SWOT, PESTEL, and Porter's 5-forces analysis frameworks. The report includes detailed information on the key trends, market drivers, challenges, regulatory landscape, deployment models, opportunities, future roadmaps, value chains, player profiles, and strategies.

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“In 2020, the global Mascara market size was US$ 5650.9 million and it is expected to reach US$ 6843.7 million by the end of 2027, with a CAGR of 2.7% during 2021-2027.”

Top leading Manufacturers Profiled in Mascara Market Report are: L’Oreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden

Industry News

AUG 26, 2021 7 Buzzy New Mascara Launches For Long, Full Lashes- Call it the mask effect but never have we seen so many buzzy mascaras come out around the same time. For more than a year, we all focused on any makeup we did wear on just our eyes. While lipstick is for sure back with a vengeance, the new mascara launches for 2021 are worth trying and adding to your everyday makeup routine. We’re rushing to try them all!

7 Buzzy New Mascara Launches For Long, Full Lashes- Call it the mask effect but never have we seen so many buzzy mascaras come out around the same time. For more than a year, we all focused on any makeup we did wear on just our eyes. While lipstick is for sure back with a vengeance, the new mascara launches for 2021 are worth trying and adding to your everyday makeup routine. We’re rushing to try them all!

JANUARY 19, 2021 Nykaa Cosmetics Launches its First Ever Mascara Range- Nykaa Lash Talk Mascaras are designed for different types of eyelashes and their unique brushes help coat every single lash right from its root to the tip. The formula is waterproof, smudge proof and is non-flaky. It gives your lashes that intense black color, adds definition to your eyes and completes the look with a bang.

Market Overview

Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms liquid, cake, or cream the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.

As to companies, LOreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.

Rising trend of eye makeup amongst women and rapid growth of women in working class are the key factors driving the product demand. Moreover, rising spending capacity on cosmetic products and growing influence of celebrities and social media influencers are the factors expected to fuel the market growth over the forecast period. Additionally, availability of variety of products owing to rapid growth of organized retail sector is anticipated to further propel the product demand in the forthcoming years.

Increasing demand for waterproof mascara across the globe due to rising awareness about various types of trending eye makeup across the globe is another factor expected to boost growth of the target market during the forecast period. In addition, increasing awareness about various benefits of waterproof mascara such as cost-effective, handy, long-lasting, easy to remove, and others among women resulting in growing demand for waterproof mascara across the globe. This is another major factor projected to propel growth of the target market over the forecast period.

The Europe mascara market accounted for the highest revenue share and is expected to dominate the target market over the forecast period followed by the market in North America. High demand for glitter mascara and changing eye makeup trends in countries such as France, Germany, UK, Canada, and the US in these regions. The market in North America is expected to register significant growth in the global market, owing to the rapid adoption of blue mascara, volume mascara, double team special effect colored mascara in countries such as China, India, and Japan in this region. The market in Latin America and Middle East & Africa are projected to witness moderate growth in terms of revenue, owing to the rising number of mascara manufacturers in many countries in these regions.

Global Mascara Market Split by Product Type and Applications:

Market Research Study Focus on these Types:

Regular

Waterproof

Water Resistant

Market Research Study Focus on these Applications:

Daliy use

Performing use

Regional Analysis for Mascara Market:

For a comprehensive understanding of market dynamics, the global Mascara market is analyzed across key geographies namely the United States, Europe, China, Japan, Southeast Asia, India, Central & South America. Each of these regions is analyzed based on market findings across major countries in these regions for a macro-level understanding of the market.

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What is the Impact of Covid-19 Outbreak on the Mascara ?

- Optimistic Scenario: COVID-19 is contained by May or June, With Normalcy returning to global operations through the End of Q2.
- Conservative Scenario: COVID-19 Remains Prevalent, with Continued Impacts Lasting into Q4.
- Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Global Mascara.
- Mascara Market Size in 2021
- Corporate Strategy the Manufacturers Should Be Thinking About Right Now.

Frequently Asked Questions about the Mascara market:

- What are the recent developments and government policies?
- What are the top trends in the Mascara market?
- What is the growth rate of the market?
- Which Is the Most potential market segment?
- Which are the top industry players in the Mascara market?
- Which region would offer high growth for vendors in the market?

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The research includes historic data from 2016 to 2021 and forecasts until 2026 which makes the report an invaluable resource for industry executives, marketing, sales, and product managers, consultants, analysts, and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.

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