Malaysia Buy Now Pay Later Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2025

Malaysia Buy Now Pay Later Market Size and Forecast to 2021 – 2025 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand, and supply data. The research analysts provide a detailed description of the value chain and its distributor analysis. This Market study provides comprehend Buy Now Pay Later data that enhances the understanding, scope, and application of this report.

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Market Overview:

The recent global pandemic has undoubtedly changed consumer behavior and reshaped the retail sector in Malaysia. The pandemic-led financial uncertainty has taught consumers to become more cautious with their spending habits. Consequently, giving the opportunity for many FinTech companies in the country to implement buy now, pay later (BNPL) solutions, replacing the traditional payment methods with a more flexible, convenient financing option. BNPL Survey, BNPL payment in the country is expected to grow by 76.3% on annual basis to reach US$ 479.3 million in 2021.

Notably, 55% of the Malaysian population is still underbanked and unbanked. This sizeable gap in the traditional banking system represented the growing need for efficient digital banking solutions to provide consumers with easier access to credit in the country. Players including Grab, Pine Labs, Atome, and Adyen have all jumped at the opportunity to this potentially lucrative gap in the Malaysian market.

Increasing in-store BNPL partnerships are creating growth opportunities for the BNPL market. For instance, Singapore-based BNPL provider, Atome, has partnered with several physical store retailers in Malaysia. The three-year-old startups have made aggressively partnered with big retailers such as Hush Puppies. Notably, the BNPL provider has also partnered with other merchant partners across key verticals, including lifestyle, health, fitness, fashion, and beauty.

Moreover, BNPL firms are entering into strategic partnerships with other payment service providers in the country. These strategic partnerships are helping BNPL firms to get more merchants on board, therefore, allowing them to increase transactions volume in the country. One such strategic partnership involved global BNPL player, Splitit, and GHL Systems, the leading payment provider in the Southeast Asia region. Splitit entered into a strategic agreement with GHL ePayments Sdn Bhd in July 2021 to offer the installment payment solution offered by Splitit to more than 2,000 online merchants across Southeast Asia, including Malaysia.

Medium to long term growth story of BNPL industry in Malaysia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 33.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 271.8 million in 2020 to reach US$ 3,571.8 million by 2028.    

Global BNPL firms partnering with banks to offer deferred payment services in Malaysia. In March 2021, Pine Labs, the leading India-based merchant commerce platform, announced that the firm is launching its BNPL product in Malaysia. Notably, the merchant commerce platform has a 95% offline BNPL market share in India.

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The study objectives of this report are:

To study and analyze the Malaysia Buy Now Pay Later size (value and volume) by the company, key regions/countries, products and application, history data from 2020 to 2024, and forecast to 2025.
To understand the structure of Buy Now Pay Later by identifying its various sub-segments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key Malaysia Buy Now Pay Later manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
To analyze the Buy Now Pay Later with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Buy Now Pay Later submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

The research includes historic data from 2015 to 2021 and forecasts until 2025 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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