Adult Diapers Market Worth $19.77 Billion at 7.0% CAGR; Increasing Number of Innovative Product Launches to Propel Growth: Fortune Business Insights™
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An Overview of the Impact of COVID-19 on this Market:
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Launch of Technologically Advanced Products to Fuel Growth
Prominent organizations are launching new products equipped with several features, namely, skin-friendly components, odor control, and high absorbency levels. It is, in turn, increasing the demand for incontinence undergarments. Apart from that, they are persistently investing huge sums in researching about the requirements of the patients so that they would be able to introduce innovative products catering to their needs. Also, reputed manufacturers are utilizing various unique technologies, such as smart diapers and sensors, to prevent discomfort and accidental overflows. All these factors are set to propel the adult diapers market growth in the coming years.
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Highlights of the Report
In-depth information about the adult diapers market trends, opportunities, challenges, growth drivers, and hindrances.
List of all the possible segments present in the market.
Extensive analysis of the business strategies followed by key market players.
Competitive landscape consisting of mergers and acquisitions, agreements, contracts, innovative product launches, investments, and strategic partnerships.
Strong Government Support to Favor Growth in North America
In terms of region, the market is grouped into Asia Pacific, Europe, the Middle East and Africa, North America, and Latin America. Amongst them, Europe held USD 3.79 billion in terms of adult diapers market revenue in the year 2018. This growth is attributable to the rising focus on elderly care, normalization of social issues associated with incontinence, and upsurging number of educational programs for consumers. As per a research study conducted by Eurocare, over 50 million populaces in Europe are affected by incontinence. It would also boost the growth of the market in this region.
North America, on the other hand, would experience significant growth on account of robust government support, increasing utilization of disposable incontinence absorbent products, and surging usage of e-commerce platforms. In Asia Pacific, India and China would showcase high growth owing to the ever-increasing population. Additionally, the rising number of childbirths and potential users of adult diapers are anticipated to augment growth. Lastly, the market would expand in the Middle East and Africa because of the high demand for hygiene products and an increasing preference for home care services.
Kimberly-Clark Launches Ultra-thin Active Collection; TENA Unveils ConfioAir Technology
The market consists of several big, small, and medium-sized enterprises that are trying to gain the maximum adult diapers market share during the forecast period through state-of-the-art product launches. Below are a couple of the latest key industry developments:
May 2019: Kimberly-Clark, a multinational personal care corporation based in Texas, announced the launch of ‘Ultra-thin Active Collection’ pads and liners under the brand Poise. The products are equipped with wings and are specially designed to adapt to women’s bodies and stay in place. This new edition would aid millions of women affected by stress urinary incontinence (SUI) in doing the things they love in their everyday life smoothly without worrying about leaks.
November 2017: TENA, a brand of Essity that specializes in products for adults with fecal or urinary incontinence, headquartered in Sweden, announced that it is set to improve its products to promote skin health. The company’s Heavy Pad, Protective Underwear, and Premium Briefs range of products would now feature ConfioAir 100 percent breathable technology. It would help in enhancing comfort and maintaining the skin’s natural moisture balance.
Have Any Query? Ask Our Experts
Fortune Business Insights™ lists out the names of all the renowned companies present in the adult diapers market. They are as follows:
PAUL HARTMANN AG
Wellspect HealthCare (Dentsply Sirona)
Procter & Gamble
Other key market players
Table of Content
Definitions and Assumptions
Prevalence of Incontinence – For Key Countries
Statistical Overview of Adult Population - For Key Countries/Regions
Technological Advancement in Incontinence Market
New Product Launches
Key Industry Developments - Mergers, Acquisitions and Partnerships
Global Adult Diapers Market Analysis, Insights and Forecast, 2015-2026
Key Findings / Summary
Market Analysis, Insights and Forecast – By Product Type
Underwear & Briefs
Pads & Guards
Drip Collectors & Bed Protectors
Market Analysis, Insights and Forecast – By Gender
Market Analysis, Insights and Forecast – By Distribution Channel
Market Analysis, Insights and Forecast – By Region
Middle East & Africa
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