Otoplasty Market: Information by Type of Fittings (Ear Pinback, Ear Reduction, Ear Augmentation), Technique (Surgical and Non-Surgical), End-User (Clinics), and Region — Forecast till 2029
The global otoplasty market is segmented into type, technique, and end-user.
By type, the otoplasty market is trifurcated into ear pinback, ear reduction, and ear augmentation. The ear augmentation segment is anticipated to hold the largest market share during the forecast period. Based on the technique, the otoplasty market has been classified into non-surgical and surgical. By surgical technique, the otoplasty market has been segmented into anti-helical fold manipulation, conchal alteration, and correction of ear lobe prominence.
By end-user, the otoplasty market has been trifurcated into R&D centers, clinics, and hospitals.
Rising Cases of External Ear Trauma
Globally, the rising cases of external ear trauma, including puncture, blasts, and damages incurred by blunt objects is surging the market growth. Blast injury is the most prevalent injury, and around 2% to 32% of the people suffer from it across the globe. Out of which, about 80% of the people are likely to have a ruptured tympanic membrane.
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Better Screening for Deformities at Birth Will Uplift the Overall Market
As per the CDC, in the U.S., around about 1 in every 2,000–10,000 babies suffer from microtia. For the record, microtia happens during the first few weeks of pregnancy and can vary from being barely noticeable to being a major problem in the ear formation. Additionally, the WHO is initiating several infant hearing screening programs to attend to the growing prevalence of ear deformation across the globe. Currently, a number of different approaches are available for identifying hearing loss in neonates and infants, including Otoacoustic Emissions (OAE) testing and Auditory Brainstem Response (ABR). In develop and underdeveloped countries, the development of new approaches and the rising number of cost-effective screening methods are driving the market growth.
Rising Prevalence of Treacher Collin’s Syndrome and Hemifacial Microsomia
Treacher’s syndrome, also known as mandibulofacial dysostosis, is a hereditary condition that affects 1 in every 50,000 people. This can be attributed to the mutation in the TCOF1, POLR1C, or POLR1D gene and is responsible for causing about 95% of the cases. Hemifacial microsomia is the second most prevalent congenital disorder after cleft lip and palate. The market is majorly driven by the rising predominance of the innate ear disfigurement, rising per capita income, increasing cases of trauma, rising availability of advanced products, and surging screening & operating techniques across the globe.
Regionally, the Otoplasty Market is Segmented into the Americas, Europe, Asia Pacific, and the Middle East and Africa (MEA)
North America is dominating the global otoplasty market and will continue the same during the forecast period. This can be attributed to the rising expenditure power, availability of advanced treatment options, surging initiatives by the federal government, and increasing healthcare expenditure. The region is backed with the presence of major contributing countries, such as the U.S., Canada, and Mexico. The U.S. is grabbing the highest shares in the North America otoplasty market due to the rising healthcare spending, favorable reimbursement policies, rising awareness regarding early hearing detection & intervention (EHDI) programs, and technological advancements. As per the CDC, around 1.6% of newborns are diagnosed with hearing loss in one or both ears annually, which is further adding fuel to the market growth.
North-America-Lead-the-Otoplasty-MarketEurope is second in the otoplasty market, and Belgium is the major contributor to the market. In Belgium, the government and insurance companies are soft on the disfigurement followed by trauma or disease and are offering reimbursement for the treatment of such conditions. In addition to this, they are reimbursing the amount spent on the correction of prominent ears and surgery on eyelids.
Asia Pacific is the fastest growing otoplasty market. The region is backed with the presence of China and India, where the government is arduously working to raise awareness regarding hearing defects and is heavily investing in R&D activities for performing extensive research and clinical trials for the same. The major contributors to the otoplasty market include Japan, China, Australia, Singapore, and New Zealand. Moreover, rising awareness regarding hearing defects, increasing expenditure power, and the growing medical tourism due to low-cost treatment costs are boosting the market growth.
Rising Investments in Nonsurgical, Incisionless, and Office-Based Procedures
Globally, the prevalence of ear deformities is rising at an alarming rate. To attend to the situation, various organizations and leading players are heavily investing in the field to develop advanced treatment options. Recently, Plastic and Reconstructive Surgery developed ‘EarWell,’ a cost-effective and painless treatment for congenital ear deformities. To date, around 97% of the people were treated for simple deformities, and about 70% of the people were treated for constricted malformations, which is further boosting the market growth.
Shift towards Non-Invasive Procedures
In the last few years, the technological advancements in the field of the otoplasty have shifted the preference of the patients towards non-invasive procedures. One such development is CO2 laser-assisted otoplasty. It is highly durable and offers an otic visual aspect and symmetrical appearance of both ears to treat the patients with utmost efficiency.
Some of the key players in the global otoplasty market include Allergan, Sklar Surgical Instruments, Invotec International Inc, and Phoenix Medical Systems Pvt Ltd. The players are engaging in collaborations and mergers to launch and market their products on a global level. For instance, on 5th November 2015: Allergan acquired Northwood Medical Innovation Ltd to increase its product portfolio and to develop products to treat prominent ears in geriatrics.
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Otoplasty Market Segmentation
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